Members-only ecommerce platform BrandAlley is exploring its strategic options, which could result in a sale of the business.

The retailer has drafted in Interpath Advisory to explore a potential sale, Sky News has reported.

The site, which sells brands from Dolce & Gabbana to Dyson, specialises in frequent Sales and has about 480,000 active customers, according to information circulated to prospective bidders.

BrandAlley said it has partnerships with more than 1,000 brands across menswear, womenswear, beauty and home.

Sources told Sky News that BrandAlley had initially considered a debt raise but is now looking at a partial or full sale.

The platform launched in 2008 as a joint venture with Rupert Murdoch’s News International, but became independent in 2013 when its management led a buyout.

In 2018, it acquired home and beauty retailer Achica from Dunelm and in 2024 snapped up a majority stake in luxury sneaker and streetwear resale platform The Edit Ldn.