AO

AO, formerly known as Appliances Online, is an online-only retailer operating in the UK and Germany. It specialises in household appliances and electricals, but has expanded its offer to include small appliances, TVs, computing, smartphones and even gardening products. Retail Week provides news, analysis, features and opinion about AO and the electricals sector.

Latest news and insight on AO from Retail-Week.com

News
AO.com launches own mobile network
2026-08-12T10:02:00+01:00By Hugh Radojev
Electricals retailer AO.com has today (August 12) launched its first-ever mobile network – AO Mobile.
News
AO sees double-digit increase in TV sales thanks to World Cup
2026-07-08T09:07:00+01:00By Megan Robinson
AO has recorded a double-digit year-on-year increase in TV sales as the men’s FIFA World Cup drives demand.
Analysis
The City’s reaction to AO’s soaring sales, profits, and strongest-ever balance sheet
2026-06-17T11:50:00+01:00By Megan Robinson
Online electrical retailer AO posted its full-year results to March 31, 2026, today, reporting its strongest-ever balance sheet as sales and profits leaped.

More on AO

News

AO’s balance sheet ‘strongest in history’ as profits and sales soar

2026-06-17T06:14:00+01:00

Electricals retailer AO has said its balance sheet is the “strongest in our history” as profits and sales in the last financial year soared.

Opinion

‘Customer focus will be to the fore as electricals retailers square up’

2026-06-04T15:35:00+01:00

As Currys named a new chief executive, rival AO celebrated a red-letter day too when it set a Trustpilot record. As the two compete in a tough market, the battle for customers will be more important than ever, observes George MacDonald

AO hails strong revenue and profit growth
2026-04-10T06:38:00+01:00
Ranking: the retailers with the happiest workforces in the UK
2026-01-28T07:00:00+00:00
Q&A: Music Magpie founder talks AO acquisition and ‘spectacular’ Timpson partnership
2026-01-27T16:11:00+00:00
Inside the boardroom: what retail leaders expect in the year ahead
2026-01-01T07:00:00+00:00

AO boss John Roberts on mobiles, membership schemes and Music Magpie
2025-11-25T16:16:00+00:00
AO’s membership programme boosts sales and profits
2025-11-25T07:32:00+00:00
AO ups profit guidance as it expects to deliver double-digit sales growth
2025-09-15T06:28:00+01:00
AO profits surge as membership scheme boosts performance
2025-06-18T06:13:00+01:00

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