AO, formerly known as Appliances Online, is an online-only retailer operating in the UK and Germany. It specialises in household appliances and electricals, but has expanded its offer to include small appliances, TVs, computing, smartphones and even gardening products. Retail Week provides news, analysis, features and opinion about AO and the electricals sector.
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AO released its half-year results today, recording a 12% increase in B2C retail revenue to £423m and a 10% profit before tax increase to £18m despite added costs of £4m from the national minimum wage and national insurance.
AO has said the contiued uptake and development of its membership proposotion has driven futher growth.
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