AO, formerly known as Appliances Online, is an online-only retailer operating in the UK and Germany. It specialises in household appliances and electricals, but has expanded its offer to include small appliances, TVs, computing, smartphones and even gardening products. Retail Week provides news, analysis, features and opinion about AO and the electricals sector.
AO has completed its acquisition of struggling photography specialist Jessops as it continues to expand into adjacent categories.
Electricals retailer AO.com has today (August 12) launched its first-ever mobile network – AO Mobile.
AO has recorded a double-digit year-on-year increase in TV sales as the men’s FIFA World Cup drives demand.
Online electrical retailer AO posted its full-year results to March 31, 2026, today, reporting its strongest-ever balance sheet as sales and profits leaped.
Electricals retailer AO has said its balance sheet is the “strongest in our history” as profits and sales in the last financial year soared.
Advertisement
