AO, formerly known as Appliances Online, is an online-only retailer operating in the UK and Germany. It specialises in household appliances and electricals, but has expanded its offer to include small appliances, TVs, computing, smartphones and even gardening products. Retail Week provides news, analysis, features and opinion about AO and the electricals sector.
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AO released its half-year results today, recording a 12% increase in B2C retail revenue to £423m and a 10% profit before tax increase to £18m despite added costs of £4m from the national minimum wage and national insurance.
AO has said the contiued uptake and development of its membership proposotion has driven futher growth.
Electricals retailer AO has increased its profit guidance and it said it was on track to deliver a strong profit performance and double-digit sales growth.
Online electricals specialist AO.com has reported increased annual sales and profits, helped by a raft of initiatives.
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