AO

AO, formerly known as Appliances Online, is an online-only retailer operating in the UK and Germany. It specialises in household appliances and electricals, but has expanded its offer to include small appliances, TVs, computing, smartphones and even gardening products. Retail Week provides news, analysis, features and opinion about AO and the electricals sector.

Latest news and insight on AO from Retail-Week.com

Analysis
AO boss John Roberts on mobiles, membership schemes and Music Magpie
2025-11-25T16:16:00+00:00By Megan Robinson
AO released its half-year results today, recording a 12% increase in B2C retail revenue to £423m and a 10% profit before tax increase to £18m despite added costs of £4m from the national minimum wage and national insurance.
News
AO’s membership programme boosts sales and profits
2025-11-25T07:32:00+00:00By Ellis Hawthorne
AO has said the contiued uptake and development of its membership proposotion has driven futher growth.
News
AO ups profit guidance as it expects to deliver double-digit sales growth
2025-09-15T06:28:00+01:00By Megan Robinson
Electricals retailer AO has increased its profit guidance and it said it was on track to deliver a strong profit performance and double-digit sales growth.

More on AO

News

AO profits surge as membership scheme boosts performance

2025-06-18T06:13:00+01:00

Online electricals specialist AO.com has reported increased annual sales and profits, helped by a raft of initiatives.

Analysis

How AO is planning to keep momentum with products, services, and overhauling mobile

2025-06-18T15:16:00+01:00

Following full-year results of strong revenue growth and a record profit before tax performance, AO’s chief executive and founder John Roberts talks to Retail Week about its recent performance and the steps it has been taking to cement itself as a trusted, growing retailer.

AO profit expected to come in at top end of guidance
2025-03-25T10:12:00+00:00
Retail Week Awards 2025 – the winners
2025-03-21T07:20:00+00:00
Show me the money – what incentives make staff act like they own the company?
2025-02-19T06:30:00+00:00
Homebase owes unsecured creditors including retailers over £650m
2025-01-31T07:30:00+00:00

What will 2025 bring? Primark, Tesco, Amazon, Sephora and H&M bosses predict the year ahead
2024-12-23T06:00:00+00:00
AO upgrades guidance again as profits and sales soar
2024-11-26T07:09:00+00:00
AO has snapped up Music Magpie in deal to ‘enhance its consumer tech offering’
2024-10-02T06:28:00+01:00
Secondhand tech: Should more retailers cash in on the opportunity?
2024-10-01T15:13:00+01:00

All AO content from Retail-Week.com