AO, formerly known as Appliances Online, is an online-only retailer operating in the UK and Germany. It specialises in household appliances and electricals, but has expanded its offer to include small appliances, TVs, computing, smartphones and even gardening products. Retail Week provides news, analysis, features and opinion about AO and the electricals sector.
Online electrical retailer AO posted its full-year results to March 31, 2026, today, reporting its strongest-ever balance sheet as sales and profits leaped.
Electricals retailer AO has said its balance sheet is the “strongest in our history” as profits and sales in the last financial year soared.
As Currys named a new chief executive, rival AO celebrated a red-letter day too when it set a Trustpilot record. As the two compete in a tough market, the battle for customers will be more important than ever, observes George MacDonald
AO said it was continuing to build momentum after a year of strong revenue and profit growth, which is now expected to sit at the top end of its previous guidance, in a pre-close trading update this morning (April 10).
New data has revealed the companies with the happiest workforces, according to participants in WorkL’s Happy at Work Test employee survey.
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