‘Customer focus will be to the fore as electricals retailers square up’
By 
George MacDonald2026-06-04T15:35:00
As Currys named a new chief executive, rival AO celebrated a red-letter day too when it set a Trustpilot record. As the two compete in a tough market, the battle for customers will be more important than ever, observes George MacDonald
First, Currys named a new chief executive. Fredrik Tønnesen will succeed Alex Baldock in August. He brings a strong pedigree to the group, where he led the Nordics division, and looks well placed to take the retailer forward.
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