Electricals powerhouse Currys has named a new chief executive to replace Alex Baldock.

Fredrik Tønnesen

Source: Currys

Fredrik Tønnesen: ‘My job is to keep this momentum going and find every way to accelerate it’

Currys has promoted Fredrik Tønnesen to the role. Tønnesen, who has been chief executive of Currys’ Nordics business since March 2023 and has more than 20 years’ experience at the company, will take up his new post in early August.

Currys chair Ian Dyson said: I am delighted to welcome Fredrik as our next group chief executive. He has huge experience inside the business and has led an extremely impressive operating performance improvement over the last three years.

“He understands our customers, our colleagues and our culture from the inside, and brings the right combination of clarity, energy and leadership to take Currys forward, building on the strong foundations that Alex and the team have put in place.”

Tønnesen began his career on the the shop floor and rose to become managing director for Norway and Nordics chief operating officer.

Currys said that as Nordics chief executive he “delivered outstanding financial and operational performance, more than tripling operating profits while elevating colleague and customer satisfaction scores to world-class levels”.

Tønnesen said: “I’m incredibly proud to be leading Currys. This is a great business comprising thousands of capable and committed colleagues, and it is hugely exciting to take on its leadership at a time of such strong momentum. My job is to keep this momentum going and find every way to accelerate it.”

Baldock is leaving Currys to run health and beauty giant Boots. He said: ”Fredrik is an outstanding leader, and I’m delighted to see him take the reins at Currys. His experience and track record speak for themselves… I look forward to watching Currys go from strength to strength under his leadership.”