Naked Wines is an online retailer specialising in wine produced by independent winemakers. Its loyalty scheme, naKED Angels, has more than 330,000 members. Retail Week provides news, analysis, features and opinion about Naked Wines and the grocery sector.
Naked Wines said it had delivered a “successful” peak trading period across all its markets, despite sales plummeting 19% in the run-up to Christmas.
Naked Wines has made a return to profitability as it deliberately sheds revenue to focus on profitable ‘Angel’ customers.
Naked Wines has reported a return to positive cash flow despite revenues falling 14%.
Naked Wines has insisted it’s in a “better position” as it narrowed its losses for the first half of its financial year.
Naked Wines has reported deepening statutory losses and a fall in sales as it confirmed the appointment of its new chief financial officer.
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