Blue Inc is a value-led fashion retailer targeting under-25s. The brand Blue Inc first appeared in 1997, with a flagship store on London’s Oxford Street. Menswear accounts for the bulk of sales, with the retailer also trading through the Officers Club fascia. In 2013, following the failure of the Republic fashion chain, five stores were acquired from landlords and this was used as a catalyst to increase Blue Inc's womenswear offering, which, for a time, had used the Pink Inc name. It sells its own products under the Blue Inc, Officers Club and Twisted Soul brand names but also stocks other brands such as Adidas, Mossimo and Polo Ralph Lauren. In 2016, and again in 2018, the retailer went into administration, shuttering the majority of its stores.