VictoriaPlum.com is a leading online-only bathroom retailer in the UK.
Its business model is based primarily on sourcing and designing product directly and delivering very quickly. Nevertheless, in recent years it has introduced manufacturer brands to its product range to complement its in-house offer.
In late 2019, the retailer had a change of private equity owner, with UK-based Endless acquiring it from US firm TPG Capital, which had purchased a controlling interest in 2014.
Endless said it would work alongside the existing management team, continuing to invest in its staff, retail and digital experience, as well as expanding the products and services on offer.
Investment in the etailer’s website has sought to enhance the customer journey and improve basket size and sales conversions. It has invested in improved logistics, fulfilment and the online customer experience, while ramping up its marketing to strengthen the brand.
Victoria Plum has reported an operating loss of £9.1m before exceptionals as a trademark infringement knocked the etailer’s bottom line.
As Victoria Plumb secures investment from private equity firm TPG Capital, Retail Week takes a look at how the online bathroom retailer has become a significant player in the home sector.
UPDATED: Bathroom etailer Victoria Plumb has confirmed it has secured “significant” investment from private equity firm TPG.
Online bathroom retailer Victoria Plumb has appointed KPMG to line up a sale, according to reports.
Bathroom etailer Victoria Plumb’s new campaign is designed to promote low prices by reminding shoppers of its low overheads compared with store-based rivals.
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