Victoria Plum is a leading online-only bathroom retailer in the UK.

Its business model is based primarily on sourcing and designing product directly and delivering very quickly. Nevertheless, in recent years it has introduced manufacturer brands to its product range to complement its in-house offer.

In late 2019, the retailer had a change of private equity owner, with UK-based Endless acquiring it from US firm TPG Capital, which had purchased a controlling interest in 2014.

Endless said it would work alongside the existing management team, continuing to invest in its staff, retail and digital experience, as well as expanding the products and services on offer.

Investment in the etailer’s website has sought to enhance the customer journey and improve basket size and sales conversions. It has invested in improved logistics, fulfilment and the online customer experience, while ramping up its marketing to strengthen the brand.

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