Victoria Plum sold to owner

Fitted bath in bathroom

AHK Designs, the owner of and furniture retailer Cox & Cox, has purchased bathroom retailer Victoria Plum.

According to Sky News, the deal was completed through a pre-pack administration, with all of Victoria Plum’s workforce of more than 300 employees transferring to the new owner.

Endless, the investment firm that owned Victoria Plum since 2019, had put the brand up for sale.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.