Victoria Plum sold to Beds.co.uk owner

Fitted bath in bathroom

AHK Designs, the owner of Beds.co.uk and furniture retailer Cox & Cox, has purchased bathroom retailer Victoria Plum.

According to Sky News, the deal was completed through a pre-pack administration, with all of Victoria Plum’s workforce of more than 300 employees transferring to the new owner.

Endless, the investment firm that owned Victoria Plum since 2019, had put the brand up for sale.

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