Launched in 2009 by Nitin Passi, Missguided specialises in fast fashion for 16-24-year-old women, similar to competitors PrettyLittleThing and Boohoo. It launched its menswear label Mennace in 2017. Headquartered in Manchester, Missguided has dedicated sites in the USA and Canada, Australia and New Zealand, France, Germany, Ireland, Poland and Spain, plus a pan-European site. It has trialled physical stores, opening concessions in department store Selfridges in 2015 and its first standalone store in Westfield Stratford in 2016. It has since shut all stores except one in Bluewater shopping centre. It was bought out of admnistration by Frasers Group in 2022.
As news emerged that retail tycoon Mike Ashley is in talks to sell Frasers-owned Missguided to fast-fashion giant Shein, Retail Week looks at what Missguided would add to Shein’s portfolio and why Frasers is letting go of the brand after only acquiring it two years ago
Frasers Group has put more than 100 jobs at risk of redundancy at its Manchester office as it looks to cut costs.
Frasers Group has named Greg Pateras as the boss of its newly acquired fashion brands Missguided and I Saw It First.
Frasers Group boss Michael Murray explains how it will maintain momentum to navigate its way through the cost-of-living crisis, inflation, supply chain challenges and battered consumer confidence
Frasers Group has recorded a spike in full-year profits and upped its earnings guidance for its current financial year.
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