Frasers Group to sell Missguided to Shein

Missguided Bluewater Kent

Mike Ashley’s Frasers Group is in talks to sell Missguided to Chinese online giant Shein, Sky News reported.

Less than 18 months after Missguided was bought out of insolvency, Frasers Group is in detailed negotiations to sell the clothing label to Shein, now headquartered in Singapore. 

 

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