All Missguided articles
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AnalysisAnalysis: How Frasers is plotting a profitable path through cost-of-living crunch
Frasers Group boss Michael Murray explains how it will maintain momentum to navigate its way through the cost-of-living crisis, inflation, supply chain challenges and battered consumer confidence
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News
Frasers posts surge in profits and increases earnings guidance
Frasers Group has recorded a spike in full-year profits and upped its earnings guidance for its current financial year.
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News
Missguided’s Passi rejoins as CEO under new Frasers ownership
Missguided founder Nitin Passi has returned to the business as chief executive, eight weeks after he stepped down from the role.
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Analysis
Missguided acquisition: Is Murray’s first Frasers move a misstep or masterful?
After months of twists and turns, Frasers Group and its chief executive Michael Murray swooped in to snap up Missguided out of administration. With his first move to reappoint founder and chief executive Nitin Passi, can this new dream team turn things around?
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News
Missguided tumbles into administration as rising costs bite
Missguided has called in administrators after failing to secure a buyer.
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News
Missguided close to collapse after winding-up petition issued
Fashion etailer Missguided is on the edge of collapse after creditors filed a winding-up petition.
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News
JD Sports, Frasers, Asos and Shein mull Missguided bids
Several retailers are considering takeover bids for Missguided after the etailer admitted it was exploring “strategic options” for its future.
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News
Exclusive: Missguided boss steps down as etailer explores ‘strategic options’
Missguided founder and chief executive Nitin Passi will exit the business as it enters its next stage of growth.
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News
Missguided secures rescue deal from Alteri Investors
Alteri Investors has acquired a 50% stake in the struggling online fashion retailer Missguided, giving the brand the liquidity needed to ride out the ongoing supply chain crisis.
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Analysis
Analysis: Will fast fashion be dead in a decade?
Zalando boss Robert Gertz sensationally claimed that the fast fashion model is unsustainable in a greener future - is he right?
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News
Missguided to launch childrenswear range as it targets new customers
Missguided will debut its first children’s collection, MG Kids, on Thursday October 28.
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News
Missguided seeks emergency funding as supply chain crisis hits finances
Missguided has drafted in restructuring experts to secure emergency funds as the supply chain crisis batters the fast fashion firm.
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News
Missguided recruits Holland & Barrett digital boss
Former Holland & Barrett chief digital officer Nick Thomas has moved to the same role at fast fashion brand Missguided, Retail Week can reveal.
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News
JD Sports circles Missguided for possible takeover bid
JD Sports is understood to be considering acquiring a controlling stake in fast fashion etailer Missguided.
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Prospect Analysis
Missguided (Strategy)
Fashion etailer Missguided describes itself not as fast fashion, but a “rapid fashion specialist that celebrates everything it means to be a girl in a digitally immersed world today”.
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Prospect Analysis
Stores at Missguided
Missguided’s initial move into bricks-and-mortar came via department store concessions and its ambitious plans for standalone stores was reversed.
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Prospect Analysis
Technology strategy at Missguided
Missguided has put ecommerce at the heart of its plans to get back onto its previous high-growth trajectory.
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Prospect Analysis
Missguided (SWOT)
Around 30% of product is made in UK factories to keep lead times as short as possible.
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Prospect Analysis
Missguided (People)
Missguided was set up by chief executive Nitin Passi in Manchester in 2009.
