More on Superdry
Analysis
Virtual try-on: Gimmick or soon to solve the industry’s returns problem?
Virtual try-on and augmented reality (AR) are not new innovations, yet more brands and retailers are investing in this space. Fashion powerhouse Zara is one of them.
Interview
Superdry CEO Julian Dunkerton talks Bench, new stores and AI
Superdry & Co chief executive Julian Dunkerton is riding high, the launch of the fashion retailer’s new Bench collection has “gone off like a steam train”, he says.