Superdry

Superdry is a UK clothing brand and retailer co-founder by CEO Julian Dunkerton, known for its combination of vintage Americana-style with Japanese graphics. Opening its first store in 2004, Superdry was born out of two other brands – Cult Clothing and skatewear brand Bench. Retail Week provides news, analysis, features and opinion about Superdry and the fashion sector.

Latest news and insight on Superdry from Retail-Week.com

News
Nike, Superdry and Lacoste ads banned for exaggerating sustainability claims
2025-12-03T07:33:00+00:00By Megan Robinson
The Advertising Standards Authority (ASA) has banned three adverts from Nike, Superdry and Lacoste over exaggerating the environmental benefits of their products.
News
Superdry to launch Bench collection with plans to roll out shop-in-shops
2025-11-25T15:23:00+00:00By Aoife Morgan
Superdry is set to launch its first licensed collection with streetwear brand Bench in the new year, with plans to roll out shop-in-shops across parts of its store network, Retail Week can reveal.
News
Superdry appoints new CFO
2025-11-14T17:40:00+00:00By Hugh Radojev
Superdry has appointed Nic Shaw as its new chief financial officer, strengthening its leadership team as it enters the next phase of its turnaround strategy.

More on Superdry

News

Superdry enters ‘new chapter’ with brand refresh

2025-11-11T14:52:00+00:00By Aoife Morgan

Superdry has marked the start of a “bold new chapter” as it unveils a new brand identity following its return to profitability earlier this year.

News

Superdry back in the black despite ‘softer top-line sales’

2025-10-29T16:20:00+00:00By Hugh Radojev

Superdry has swung back to a profit for the financial year, as cost savings and reductions offset the drag of softer topline sales on revenues.

Superdry boss targets up to 12 new format stores in the UK
2025-09-18T16:06:00+01:00By Hugh Radojev
Superdry relaunches Cult branding in-store and online
2025-03-12T07:26:00+00:00By Hugh Radojev
Retailers are considering setting up US subsidiaries to counter Trump tariffs
2025-02-10T07:32:00+00:00By Megan Robinson
Superdry warns of profit decline as sales slide after London stock market exit
2024-11-21T15:20:00+00:00By Chloe Mills

First look: Superdry has opened the doors to its new Athletic Essentials concept store
2024-10-18T09:20:00+01:00By Chloe Mills
Superdry is targeting Gen Z shoppers with a new Athletic Essentials concept store
2024-10-15T15:53:00+01:00By Chloe Mills
Superdry boss has called on the government to stop Shein from ‘dodging tax’
2024-09-24T13:41:00+01:00By Chloe Mills
Exclusive: Superdry CTO exits as Dunkerton aims to bolster board with new hires
2024-07-23T15:58:00+01:00By Chloe Mills

All Superdry content from Retail-Week.com