Superdry

Superdry is a UK clothing brand and retailer co-founder by CEO Julian Dunkerton, known for its combination of vintage Americana-style with Japanese graphics. Opening its first store in 2004, Superdry was born out of two other brands – Cult Clothing and skatewear brand Bench. Retail Week provides news, analysis, features and opinion about Superdry and the fashion sector.

Latest news and insight on Superdry from Retail-Week.com

Interview
Superdry CEO Julian Dunkerton talks Bench, new stores and AI
2026-03-30T06:00:00+01:00By Aoife Morgan
Superdry & Co chief executive Julian Dunkerton is riding high, the launch of the fashion retailer’s new Bench collection has “gone off like a steam train”, he says.
News
Superdry joins TikTok Shop
2026-03-26T15:51:00+00:00By Aoife Morgan
Superdry&Co has launched on TikTok Shop as part of the brand’s strategy to get closer to the teenage market, Retail Week can reveal.
News
Superdry & Co unveils new Bench collection
2026-03-26T00:01:00+00:00By Aoife Morgan
Superdry & Co has released its first licensed collection with streetwear brand Bench in-store and via its website.

More on Superdry

Data

Ranking: the retailers with the happiest workforces in the UK

2026-01-28T07:00:00+00:00By Ellis Hawthorne

New data has revealed the companies with the happiest workforces, according to participants in WorkL’s Happy at Work Test employee survey.

Interview

Superdry CEO Julian Dunkerton: ‘The brand lost its DNA and I put it back’

2026-01-12T07:00:00+00:00By Aoife Morgan

Not many retailers can say they are a dad brand and, at the same time, cool enough to have a queue of teenagers lining up outside its stores. But Superdry can. The brand has ditched its Kanji aesthetic in favour of preppy fashion as it embarks on its next chapter.

Inside the boardroom: what retail leaders expect in the year ahead
2026-01-01T07:00:00+00:00By Retail Week staff
Nike, Superdry and Lacoste ads banned for exaggerating sustainability claims
2025-12-03T07:33:00+00:00By Megan Robinson
Superdry to launch Bench collection with plans to roll out shop-in-shops
2025-11-25T15:23:00+00:00By Aoife Morgan
Superdry appoints new CFO
2025-11-14T17:40:00+00:00By Hugh Radojev

Superdry enters ‘new chapter’ with brand refresh
2025-11-11T14:52:00+00:00By Aoife Morgan
Superdry back in the black despite ‘softer top-line sales’
2025-10-29T16:20:00+00:00By Hugh Radojev
Superdry boss targets up to 12 new format stores in the UK
2025-09-18T16:06:00+01:00By Hugh Radojev
Superdry relaunches Cult branding in-store and online
2025-03-12T07:26:00+00:00By Hugh Radojev

All Superdry content from Retail-Week.com