Superdry is a UK clothing brand and retailer co-founder by CEO Julian Dunkerton, known for its combination of vintage Americana-style with Japanese graphics. Opening its first store in 2004, Superdry was born out of two other brands – Cult Clothing and skatewear brand Bench. Retail Week provides news, analysis, features and opinion about Superdry and the fashion sector.
Superdry & Co has signed a “long-term co-branding agreement” with Italian sportswear brand Kappa covering design, development and distribution of co-branded apparel and footwear.
Fashion retailer Superdry has launched its first-ever & Co outlet store in the UK at Caledonia Park in Scotland.
Virtual try-on and augmented reality (AR) are not new innovations, yet more brands and retailers are investing in this space. Fashion powerhouse Zara is one of them.
Superdry & Co chief executive Julian Dunkerton is riding high, the launch of the fashion retailer’s new Bench collection has “gone off like a steam train”, he says.
Superdry&Co has launched on TikTok Shop as part of the brand’s strategy to get closer to the teenage market, Retail Week can reveal.
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