Superdry

Superdry is a UK clothing brand and retailer co-founder by CEO Julian Dunkerton, known for its combination of vintage Americana-style with Japanese graphics. Opening its first store in 2004, Superdry was born out of two other brands – Cult Clothing and skatewear brand Bench. Retail Week provides news, analysis, features and opinion about Superdry and the fashion sector.

Latest news and insight on Superdry from Retail-Week.com

Interview
Superdry CEO Julian Dunkerton: ‘The brand lost its DNA and I put it back’
2026-01-12T07:00:00+00:00By Aoife Morgan
Not many retailers can say they are a dad brand and, at the same time, cool enough to have a queue of teenagers lining up outside its stores. But Superdry can. The brand has ditched its Kanji aesthetic in favour of preppy fashion as it embarks on its next chapter.
Feature
Inside the boardroom: what retail leaders expect in the year ahead
2026-01-01T07:00:00+00:00By Retail Week staff
What’s next for retail in 2026? We spoke to the biggest names in British retail to uncover their predictions for the challenges and opportunities ahead.
News
Nike, Superdry and Lacoste ads banned for exaggerating sustainability claims
2025-12-03T07:33:00+00:00By Megan Robinson
The Advertising Standards Authority (ASA) has banned three adverts from Nike, Superdry and Lacoste over exaggerating the environmental benefits of their products.

More on Superdry

News

Superdry to launch Bench collection with plans to roll out shop-in-shops

2025-11-25T15:23:00+00:00By Aoife Morgan

Superdry is set to launch its first licensed collection with streetwear brand Bench in the new year, with plans to roll out shop-in-shops across parts of its store network, Retail Week can reveal.

News

Superdry appoints new CFO

2025-11-14T17:40:00+00:00By Hugh Radojev

Superdry has appointed Nic Shaw as its new chief financial officer, strengthening its leadership team as it enters the next phase of its turnaround strategy.

Superdry enters ‘new chapter’ with brand refresh
2025-11-11T14:52:00+00:00By Aoife Morgan
Superdry back in the black despite ‘softer top-line sales’
2025-10-29T16:20:00+00:00By Hugh Radojev
Superdry boss targets up to 12 new format stores in the UK
2025-09-18T16:06:00+01:00By Hugh Radojev
Superdry relaunches Cult branding in-store and online
2025-03-12T07:26:00+00:00By Hugh Radojev

Retailers are considering setting up US subsidiaries to counter Trump tariffs
2025-02-10T07:32:00+00:00By Megan Robinson
Superdry warns of profit decline as sales slide after London stock market exit
2024-11-21T15:20:00+00:00By Chloe Mills
First look: Superdry has opened the doors to its new Athletic Essentials concept store
2024-10-18T09:20:00+01:00By Chloe Mills
Superdry is targeting Gen Z shoppers with a new Athletic Essentials concept store
2024-10-15T15:53:00+01:00By Chloe Mills

All Superdry content from Retail-Week.com