Superdry joins TikTok Shop

BENCH_SOCIALS_Look5_01_1080 x 1080

Source: Bench

Superdry&Co has launched on TikTok Shop as part of the brand’s strategy to get closer to the teenage market, Retail Week can reveal.

The fashion retailer is trialling the sale of its new Bench men’s and womenswear collection through the social media platform.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now