Superdry & Co has released its first licensed collection with streetwear brand Bench in-store and via its website.
The 100-piece womenswear and 35-piece menswear edit has been designed entirely by Superdry founder and chief executive Julian Dunkerton.
The retailer said the brand “returns with the details that made it iconic” but that it had been “updated with purpose and clarity for 2026”.
The Superdry x Bench collection features thumbholes, layered silhouettes, and functional staples with cleaner cuts and sharper proportions.
Dunkerton said: “This was the biggest brand in the 90s for cult clothing. I couldn’t be happier at its rebirth.”
Consumers can shop the range at the retailer’s Oxford Street flagship, online and via exclusive partners.
The retailer said the launch campaign channels late 90s and early 2000s analogue spirit with flash photography and lived-in styling.
Superdry is pairing the partnership with an immersive in-store experience with tactile, nostalgic activations to showcase the full collection.
It forms part of Dunkerton’s plan to evolve the Superdry & Co brand as a destination for a new generation of shoppers, building on its curated vintage offering and shop-in-shop concepts.
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