All Social media articles
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Analysis
Merry clickmas: How social selling is shaping Christmas 2024
There’s no better time to elevate your retail offering than Christmas. Here we explore the key innovations and trends set to drive festive spending in 2024 – and how you can get in on the action
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Interview
Q&A: Luxe Collective co-founder targets £1m in a day on TikTok despite luxury struggles
As pre-loved luxury increases in popularity, among the influential Gen Z consumer in particular, Luxe Collective co-founder and chief executive Ben Gallagher talks to Retail Week about what makes the resale platform unique, the importance of social media to fuel growth and his aim for the business to make £1m revenue in a day on TikTok Shop
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Analysis
Hyper-personalisation: Retail’s new battleground
This deep dive is the second in our new ‘Consumer 2025 – from acquisition to advocacy’ series.
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Analysis
Revealed: Winning strategies for Christmas customer engagement
There’s no better time to elevate your retail offering than Christmas. Here we explore the key innovations and trends set to drive festive spending in 2024 – and how you can get in on the action
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News
TikTok’s new ‘£1Million Club’ helps supercharge new businesses
TikTok has launched a new plan to help new merchants on the platform grow to £1m in revenue through a series of incentives and support.
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Interview
Q&A: AO’s director of brand on how it gained 600,000 customers in a year
As AO continues to make waves in the electronics sector, Retail Week speaks to director of brand Arafa Heneghan on the importance of consistency across the brand to grow and maintain customers.
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News
Retail sales via social media set to double in four years
The social commerce industry is expected to double its value in the next four years in the UK as more consumers discover new ways to shop.
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News
Snap is ‘exploring ways’ to use Gen-AI to boost retailers’ product ads
Social platform Snap has said it is currently “exploring ways” to use generative AI, particularly to help brands and retailers strengthen their advertisements.
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Analysis
The path to purchase: key trends defining the consumer shopping journey
This deep dive is the first in our new ’Consumer 2025 – from acquisition to advocacy’ series.
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Innovation of the Week
Ikea pays real money to workers in metaverse store
Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our team.
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Interview
Advertise, entertain, sell: The many ways TikTok is providing opportunities for retailers
With more and more sellers leveraging social platforms, Retail Week sits down with Paul Mears, TikTok group vertical director of retail and ecommerce, to discuss the myriad opportunities for retailers.
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Analysis
How Gymshark and Cult Beauty are cashing in on the TikTok opportunity
An exclusive survey of more than 1,000 online shoppers reveals what’s really making them part with their cash in our unmissable new report
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Gallery
In pictures: Gymshark rivals ‘fashion’s biggest night’ with Sweat Gala
Gymshark took to social media to share its take on the Met Gala with red carpet-ready dresses made completely out of the brand’s activewear archives.
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Analysis
When counterfeits got cool: how can retail tackle the rise of the dupe?
If cheap imitations have grown cooler than the real thing, what does that mean for retailers who have built their business off the original? How much damage could this do? And what steps can they take to combat the trend?
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News
TikTok Shop UK launches preowned luxury category
TikTok Shop UK has launched a preowned luxury fashion category where shoppers can browse through big brands added to the platform.
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Interview
Q&A: LTK co-founder Amber Venz Box on the power of influencer marketing for retailers
As social media plays a bigger part than ever in the strategies of retailers and brands, LTK co-founder and president Amber Venz Box talks to Retail Week about the power of influencer marketing and how personalisation and trust are vital for success.
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Retail Voice
Don’t let innovation and choice fall down the priority list
As consumers become ever more discerning, Worldpay’s Pinar Koygun takes a look at five ways retailers can deepen their engagement with customers
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News
Currys launches new Fortnite game to help zap electronic waste
Currys has launched its first-ever game created in Fortnite to inspire Gen Z users to limit their electronic waste.
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News
Snap to lay off 10% of its workforce
Snap Inc, which operates Snapchat, plans to axe “approximately” 10% of its staff, which is estimated to be around 500 people.
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Data
Generation Alpha: Who’s influencing the next retail influencers?
Next year Generation Alpha will be at its peak, with 2 billion from this age group around the globe, but who is influencing the next influencers? Retail Week teams up with Beano Brain to find out what the retail world looks like through the eyes of Gen A