All Social media articles – Page 5
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Data
Five ways retailers can find recovery this Christmas
With the festive shopping season forecast to look very different compared with previous years, Facebook has shared insights on how retailers can make gains this Christmas period.
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Opinion
Catriona Marshall: ‘We bounced back with talent, knowledge and loyalty in place’
Former Hobbycraft chief executive Catriona Marshall, who now owns specialist retailer Running Bear, on how the coronavirus pandemic meant creating an online business overnight and the adoption of a new business model
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News
PrettyLittleThing looks to launch homewares and expand HQ
The founder and chief executive of fast fashion etailer PrettyLittleThing has announced it will launch its first homewares range.
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Gallery
Store gallery: Burberry and Tencent unveil social media-powered concept store
Burberry and Chinese technology giant Tencent have collaborated on a new concept store in China, which has been dubbed a ‘social retail’ experience.
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News
Big brands join social media boycott over hate speech
Some of the world’s biggest brands have axed advertising on social media as a campaign against hate speech gathers pace.
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News
TikTok launches business arm to work with brands
Social media giant TikTok has launched a new ‘TikTok for Business’ platform to help brands market themselves on the app.
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News
Alibaba launches influencer recruitment drive to bolster international spend
Alibaba aims to sponsor 100,000 influencers through its international online marketplace AliExpress in a bid to drive online spending.
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News
Instagram launches digital fashion tie-up with Facebook Shops
Instagram has launched a ‘Fashion Week 2020 Playbook’ to help fashion retailers and brands create digital catwalks during the coronavirus crisis.
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Analysis
Virtual retail: how John Lewis, Heal’s and Currys PC World are serving housebound shoppers
With shops closed, retailers are getting creative to serve the housebound customer and developing virtual shopping experiences.
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Analysis
Coronavirus Consumer Pulse: How lockdown is shaping Covid-19 consumer habits
Amid the coronavirus crisis, it has arguably never been more important, nor more difficult, for retailers to understand their customers.
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Analysis
Analysis: How home and DIY retailers can nail lockdown challenges
As government regulations keep the UK housebound, many consumers have taken the opportunity to use their extra time and extra cash to improve their lockdown locations, giving the home and DIY sector a boost
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Analysis
Analysis: How Boohoo has played to its strengths during coronavirus crisis
With the UK under lockdown and non-essential bricks-and-mortar stores closed, the coronavirus pandemic has been bruising for many fashion retailers. However, Boohoo bosses believe the challenging conditions have demonstrated the inherent strengths of their business, from an agile supply chain to social media resonance.
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Retail Voice
Now is the time to inspire the at-home consumer
With large swathes of consumers now social distancing and self-isolating at home, many are turning to digital channels for information, inspiration and escapism.
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Analysis
TikTok boom: the brands winning as lockdown spurs social surge
With the UK on lockdown and people increasingly housebound, social media will become more important than ever as we seek information, solace or distraction from the outside world. Retail Week looks at the newest social platform to take the Western world by storm and the brands winning on it.
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Analysis
Data: 10 retailers redefining the path to purchase
Missguided has topped a list of the 10 retailers maximising their reach across digital channels, a new Retail Week report reveals.
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Be Inspired
Be Inspired: Building your personal brand
The final Be Inspired workshop of the year revealed how aspiring female retailers can hone their personal brand and remain authentic both online and offline.
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Analysis
Shoppable and UG videos set to define marketing in 2020
User-generated content and interactive video can help businesses win the hearts and minds of online shoppers, new research from Retail Week has revealed.
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Analysis
AO.com and Lush setting the video benchmark
AO.com and natural beauty brand Lush are among the businesses named video leaders by Retail Week and Brightcove in the new Video Oscars report
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Interview
Interview: Meet In The Style’s Adam Frisby – a CEO with influence
In The Style founder Adam Frisby is no stranger to the world of TV and influencers. His £40m fashion brand is built upon celebrity tie-ups with reality TV stars, including Love Island winner Dani Dyer and ex-Geordie Shore star Charlotte Crosby.
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News
Zalando: ‘Instagram will be our biggest competitor’
European fashion retailer Zalando has said it has an unconventional competitor in the likes of photo-sharing app Instagram as the social platform moves further into the online retail space.