All Social media articles – Page 10
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AnalysisAnalysis: What happens when retailers get political?
Retailers have traditionally remained neutral on political and societal issues, but times are changing. Should your brands take a stance on contentious matters?
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AnalysisConsumer 2019: The future of the social shopper
With experts predicting 2019 will see a major shift in how consumers engage with retail brands socially, we reveal the key trends every retailer needs to know to captivate audiences.
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AnalysisHow Birchbox uses content to punch above its weight
Birchbox has upgraded its website in a bid to become the beauty shopper’s best friend, and a resulting uplift in sales is not be sniffed at.
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AnalysisAnalysis: The murky world of influencer marketing
Influencer marketing is big business, with everyone from fashion retailer Boohoo to Marks & Spencer turning to social media titans. But what are the risks?
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AnalysisRetail Reimagined: Welcome to the beauty store 2.0
In the latest instalment of our Retail Reimagined series, Grace Bowden explores the beauty store 2.0.
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VideoWatch: Inside Instagram's London pop-up
Instagram launched its first UK pop-up store to showcase its commerce capabilities. We spoke to the platform’s head of brand development about its retail ambitions.
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AnalysisAnalysis: Is the end of the website nigh?
A website is now a retailer’s biggest – and most important – shop window, but new ways of online browsing call into question its very future.
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AnalysisAnalysis: Facebook's plan to rip up the retail rulebook
It may only have been an application to the US Patent Office, but it is one that indicates Facebook has big plans to revolutionise ecommerce.
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OpinionRetailers can turn data concern into opportunity
Data is a minefield. Only last month at Retail Week Live, M&S’ Steve Rowe shared the pressures of trying to turn ‘big data’ to commercial advantage.
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AnalysisAnalysis: Social shopping – turning likes into sales
There was a time when platforms like Facebook and Instagram offered little more than ‘vanity’ metrics for retailers, rather than tangibly affecting their bottom lines.
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NewsInstagram ties up with M&S for Shopping UK launch
Instagram has bolstered its social commerce offer in the UK with a suite of tools that allow shoppers to buy items directly from in-app photos.
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NewsRetail diary: Is Iceland plucky, or clucking mad?
Plucky Iceland pipes up again, Waterstones turns the page on the patriarchy and Debenhams gets the royal stamp of approval.
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AnalysisWatch: Six of retail's best digital marketing campaigns
Retail Week shares inspiration from some of the best digital marketing campaigns across the sector.
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Retail VoiceWhat does your brand mean to consumers?
To have and to hold-on-to; The secret behind getting consumers to buy into your brand.
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OpinionHow vlogging can help retailers communicate better
Video and vlogging as a format is used very differently among UK retailers, and by some more successfully than others.
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OpinionOpinion: WeChat – What Western brands need to know
With more than 700 million consumers using it daily, brands targeting Chinese consumers need a WeChat strategy.
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NewsZalando and Google create AI-powered gifting chatbot
Zalando and Google have collaborated on a gift-finder assistant that asks users questions about the type of present they are looking for and suggests products.
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NewsFacebook’s Harbech: Mobile discovery will transform retail
Facebook’s head of retail and ecommerce Martin Harbech says lots of retailers are “underestimating the opportunity” of mobile in product discovery.
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CartoonBlower’s cartoon: A retailer's summer holiday
Cartoonist Patrick Blower on a retail executive’s summer holiday to get away from it all. Or not.
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AnalysisAnalysis: Retail loyalty – the new pillars of success
Changed shopping and cultural habits are disrupting retailers’ established methods of building and retaining shopper loyalty.