All Social media articles – Page 11
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News
Pinterest to launch promoted pin advertising for UK retailers
Pinterest is launching promoted pins in the UK next month that will allow retailers to embed digital ads across its social platform.
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Opinion
How can retailers turn social media engagement into revenue?
This is the central question addressed by a new interactive guide from Retail Week that details how retailers can make social commerce pay.
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News
Sofaworks pilots personalised vouchers to drive in-store purchases
Sofaworks has piloted a real-time behavioural tracking tool that sends customers personalised offers while they shop in-store.
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Opinion
Opinion: Forget algorithms and remember retail’s about understanding people
As the industry becomes more reliant on big data, retailers must not forget that every customer touchpoint constitutes a brand experience.
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Analysis
Retail Diary: All smiles at the Retail Trust ball as HoF gets emoji-nal
Harold Tillman and Don McCarthy are all smiles, House of Fraser gets emoji-nal and Ocado boss Tim Steiner reveals his hunger for grocery.
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Opinion
Opinion: Was House of Fraser’s Emojinal campaign alienating or inspired?
House of Fraser launched an emoji-led Twitter takeover this week. The campaign may not have gone as planned but what lessons can be learned?
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News
NRF: Interview with Macy’s head of digital technology Yasir Anwar
Macy’s head of digital tech and founder of Macy’s Labs, Yasir Anwar, reveals how he views innovation in today’s disruptive retail landscape.
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News
NRF: Interview with River Island chief information officer Doug Gardner
River Island’s information boss reveals what’s involved in the fashion retailer’s major business transformation in the digital age.
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Opinion
Retail surgery: How to increase social media conversions
How can retailers increase conversions on social media?
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News
Social media advertising gains popularity but still disruptive, says Mintel
While social media users are increasingly likely to engage with advertising many still consider it distracting, research from Mintel shows.
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Opinion
Opinion: Why it's Back to the Future for retail in 2016
Star Wars has recently caught people’s imagination in retail but the film franchise that holds greater resonance is surely Back to the Future.
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News
The growth of digital: 12 predictions for digital technology in 2016
From the growth of the on-demand economy, to the acceptance of omnichannel, there have been some exciting digital movements in 2015.
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News
Pinterest adds price drop notification to its app to drive purchases
Pinterest has added price drop notifications to its platform that will let users know when their pinned products have been reduced in price.
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Analysis
People moves: End of an era at McColl’s and all the moves in November
James Lancaster to step aside at McColl’s, Pets at Home’s Phil Hackney leaves for Shop Direct and Tim Bettley joins The Original Factory Shop.
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Analysis
Start-up of the week: Customer communications application Gnatta
The number of start-ups in retail technology is growing and Retail Week is highlighting some of the best. This week Gnatta is in the spotlight.
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Opinion
Fashion retailers should be exploiting the 'chelfie' social shopping trend
Social media has changed the relationship between brands and consumers and retailers can take advantage of this by following the latest trends.
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News
We Are Pop Up lays foundations for retail property social network
Start-up We Are Pop Up has introduced a new platform designed to allow retailers to connect with owners of available property spaces.
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Analysis
Facebook tests shopping section on its mobile app
Facebook has said it will be testing new ways for users to browse and purchase retail products directly through its mobile app.
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Analysis
Infographic: A snapshot of Instagram's vital stats on its fifth birthday
Photo sharing social network Instagram celebrates its fifth birthday today. Retail Week takes a look at its key facts and figures.
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Analysis
Burberry to reveal collection on Snapchat ahead of London Fashion Week show
Luxury fashion retailer Burberry will unveil its spring collection on Snapchat the night before its London Fashion Week (LFW) runway show.