All Social media articles – Page 14
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OpinionRetail surgery: How will digital technology change shopping in 2015?
Using digital technology to offer a tailored experience to shoppers is not necessarily a new trend, but it’s one that’s yet to reach its full potential.
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OpinionComment: Better Bathrooms’ online presence improves customer experience
An online presence allows retailers to better cater to their customers by communicating with them quickly and effectively.
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NewsBurberry offers personalised Christmas gift suggestions on Twitter
Burberry has launched a personalised shopping advice service that allows social media users to ask for gift suggestions.
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NewsTesco offers fine wine in its latest 24-hour social shopping event
Tesco is running a flash 24-hour ‘co-buy’ campaign in which shoppers are encouraged to share deals on social media to receive discounts on cases of fine wine.
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NewsAsos launches advent calendar competition on Instagram
Ever the social media guru, Asos has come up with a clever way of making the most of advent and the run-up to Christmas on Instagram.
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NewsCard Factory appoints Twitter head of content marketing as non-executive
Card Factory has hired Twitter head of content marketing EMEA Paul McCrudden as non-executive director as it looks to bolster its online credentials.
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NewsBlack Friday bouncers brought in from rugby clubs to keep shoppers in line
Rugby players recruited to keep Black Friday shoppers at bay, Myleene Klass is streamed across Southbank and Foyles’ old flagship is rebranded.
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NewsIn pictures: Karen Millen creates virtual online flagship store
Premium fashion retailer Karen Millen has launched a virtual version of its recently opened Knightsbridge flagship store.
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NewsNisa relaunches its website to drive social media activity
Nisa has relaunched its website in a bid to encourage interaction and loyalty from shoppers and boost marketing to customers on a local level.
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AnalysisAnalysis: Twitter’s ‘buy’ button needs to win consumer trust to succeed
Twitter’s ‘buy’ button allows customers to make purchases directly through the social media website, but will customers use it?
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NewsAmazon turns to Snapchat and Instagram to post exclusive deals
Amazon has started to roll out exclusive deals, gift ideas and recommendations on popular social media sites Snapchat and Instagram.
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NewsMichael Kors unveils Instagram social shopping feature
Michael Kors has begun offering a social shopping feature that will allow customers to more easily shop its products showcased on Instagram.
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NewsSnapchat allows users to transfer money through Snapcash payments feature
Photo sharing app Snapchat will allow users to send money to each other as it enters the increasingly competitive social commerce market.
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NewsArgos launches Christmas gift game inspired by dating apps
Argos has unveiled an online game to help shoppers buy the right Christmas presents that takes inspiration from online dating app Tinder.
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NewsCo-operative targets food waste with #shelfie social media campaign
During the recession shoppers made a big effort to avoid wasting food – a trend which has persisted since the downturn ended.
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OpinionComment: Dulux’s colourful campaign uses social media to tell story
Dulux’s latest series of advertisements harness social media and storytelling, creating an experimental and emotive campaign.
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NewsBoohoo.com offers customers bricks-and-mortar access with New York pop-up
Online fashion retailer Boohoo.com is offering consumers bricks-and-mortar access to the brand through a pop-up store in New York.
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AnalysisArgos sets sights on a youth audience with live-streamed in-store gigs
An Argos store is not an obvious place for a gig, but nonetheless the retailer is putting on events with acts including Katy B and Eliza Doolittle.
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NewsDitto Labs uses social media to offer retailers brand insight
US company Ditto Labs has created software that identifies brand logos on images posted on social media sites such as Twitter and Instagram.
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OpinionComment: Is your retail model set up for baby boomers, not millennials?
Bold, brash, impatient, demanding… the millennial is a new breed of customer.