All Social media articles – Page 18
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AnalysisAnalysis: Twitter’s ‘buy’ button needs to win consumer trust to succeed
Twitter’s ‘buy’ button allows customers to make purchases directly through the social media website, but will customers use it?
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NewsAmazon turns to Snapchat and Instagram to post exclusive deals
Amazon has started to roll out exclusive deals, gift ideas and recommendations on popular social media sites Snapchat and Instagram.
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NewsMichael Kors unveils Instagram social shopping feature
Michael Kors has begun offering a social shopping feature that will allow customers to more easily shop its products showcased on Instagram.
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NewsSnapchat allows users to transfer money through Snapcash payments feature
Photo sharing app Snapchat will allow users to send money to each other as it enters the increasingly competitive social commerce market.
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NewsArgos launches Christmas gift game inspired by dating apps
Argos has unveiled an online game to help shoppers buy the right Christmas presents that takes inspiration from online dating app Tinder.
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NewsCo-operative targets food waste with #shelfie social media campaign
During the recession shoppers made a big effort to avoid wasting food – a trend which has persisted since the downturn ended.
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OpinionComment: Dulux’s colourful campaign uses social media to tell story
Dulux’s latest series of advertisements harness social media and storytelling, creating an experimental and emotive campaign.
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NewsBoohoo.com offers customers bricks-and-mortar access with New York pop-up
Online fashion retailer Boohoo.com is offering consumers bricks-and-mortar access to the brand through a pop-up store in New York.
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AnalysisArgos sets sights on a youth audience with live-streamed in-store gigs
An Argos store is not an obvious place for a gig, but nonetheless the retailer is putting on events with acts including Katy B and Eliza Doolittle.
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NewsDitto Labs uses social media to offer retailers brand insight
US company Ditto Labs has created software that identifies brand logos on images posted on social media sites such as Twitter and Instagram.
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OpinionComment: Is your retail model set up for baby boomers, not millennials?
Bold, brash, impatient, demanding… the millennial is a new breed of customer.
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NewsBenefit Cosmetics launches digital 'festive village' on Instagram
Benefit Cosmetics is using Instagram to create a digital “festive village” filled with Christmas products that aim to inspire shoppers.
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OpinionComment: M&S seeks millennial consumers to improve retail sustainability
Marks & Spencer, Google and other companies have joined the global movement Collectively to help create a sustainable retail future.
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OpinionComment: Sainsbury’s 50p retail fail is a lesson for all retailers
Sainsbury’s 50p retail blunder is a reminder to all retailers about the importance of playing smart in the on-going price war.
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NewsWalmart appoints Instagram founder Kevin Systrom to board
Walmart has appointed Instagram founder Kevin Systrom to its board to tap into his “entrepreneurial background and digital expertise”.
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OpinionComment: Lidl has upped its marketing game as it focuses on quality
Lidl has launched a new campaign about quality as it continues to convince middle class shoppers it is a serious contender.
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NewsPowaTag app enables sales direct from Facebook, Twitter and Instagram
Mobile technology business PowaTag has updated its software to enable shoppers to buy directly from social media.
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OpinionComment: How Burberry and Topshop use technology to put money in the till
London Fashion Week has once again highlighted the relentless convergence between retail and technology.
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NewsTech & Ecomm Summit: Retailers should embrace creative content, says BuzzFeed
BuzzFeed’s European advertising boss has urged retailers to embrace social media and imaginative content to engage with customers.
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AnalysisComment: Are retailers ready for connected Christmas shoppers?
With Christmas fast approaching and customers more digitally connected than ever, how will retailers rise to the challenge of engaging consumers?