All Social media articles – Page 22
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AnalysisTwitter debate: Do retailers do enough to appeal to mums?
Retail Week asked Twitter if retailers are doing enough to appeal to mums, following our feature on a focus group with mums. Read on for advice, constructive criticism and suggestions.
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AnalysisAnalysis: Retailers’ fight to stop shopper loyalty waning
Technology has made it easier for consumers to shop around, but retailers are hitting back and using digital innovations and traditional techniques to amass loyal followings.
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AnalysisInfographic: How retailers are using social media to recruit
Retailers are increasingly turning to social media to hire new talent into their businesses from food to fashion. Retail Week takes a look at the different sectors’ approaches.
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AnalysisAnalysis: The evolution of the online marketplace
From eBay and Rakuten to Amazon and Asos, marketplaces are becoming a central part of retailing in the UK. Tamsin Brown takes a look at how they are evolving.
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AnalysisAnalysis: Apps are here to stay, so how can retailers best use them?
The boom in smartphones has given rise to new forms of marketing. Jennifer Whitehead assesses how retailers and brands are using apps to target customers.
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AnalysisAnalysis: How Tesco and Otto are using data to forecast demand
Predictive analytics sounds futuristic, but some retailers are already crunching the numbers to improve efficiency. Lindsay Clarke charts what Tesco and German retailer Otto are doing.
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OpinionComment: What Twitter's IPO will mean for retail advertisers
Twitter has become the latest big name in tech to announce plans to list on the stock market. Following Facebook’s IPO earlier this year, Twitter is said to be hoping to raise $1bn when it floats on the New York Stock Exchange (NYSE).
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OpinionComment: Retailers can't have secrets in the age of transparency
I’m glad to say that I have never been in charge of a business on the receiving end of a major media attack.
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OpinionRetail surgery: What are the most common errors made by retailers using social media channels?
What are the most common errors made by retailers using social media channels?
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NewsBreakfast briefing: Retail news on Waitrose, Lakeland and B&Q
Retail news round-up October 3, 2013: Waitrose plots its Northern Ireland debut, Lakeland profits dip in 2012 as it invests in new stores and B&Q hires a digital and social media agency.
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AnalysisAnalysis: Why teenage Generation Z shoppers are different
Today’s teenagers are growing up amid a digital revolution, and retail has some work to do if it’s going to keep up.
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OpinionComment: Product curation adds value to shopping
Working in executive search means that every week I have the privilege of talking to interesting people.
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NewsBreakfast briefing: Retail news on Sainsbury's and business rates
Retail news round-up September 24, 2013: Sainsbury’s hires Conversocial to bolster its social media strategy; Ed Miliband pledges business rates freeze for small firms
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OpinionComment: Digital emphasis separates old and new retail
I carry in my head scenarios for two retailers, OldRetail and NewRetail. Picture the scenes at their board meetings this week.
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NewsDigital innovations steal the limelight at London Fashion Week
Trailblazing digital retail technology had a flashbulb-moment alongside catwalk models as retailers put innovation centre stage for London Fashion Week.
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OpinionComment: How can retailers turn social influence into sales?
Multiple channels, data mountains, transient customers, cost pressures, product sourcing, short-term fashion trends, constantly increasing customer expectations, personalisation.
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AnalysisAnalysis: What can retailers learn from the One Direction marketing machine?
The music business’ response to the challenges posed by the digital revolution offers useful lessons for retailers.
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OpinionComment: Appliances Online to whet investor appetite
Etail group DRL, owner of AO.com (formerly Appliances Online), has this week moved a step closer to a stock market flotation after hiring banks Jefferies and JP Morgan.
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OpinionComment: Are Sales practices destroying trust in retail?
OFT blasts carpet and furniture stores for misleading price cuts’, read the website of one national newspaper last Friday, before then reporting ‘Retail chiefs blast OFT over carpet and furniture price-fixing probe’.
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AnalysisRetail Week Ecommerce Summit: Best practice in etailing
The Retail Week Ecommerce Summit will explore the latest developments in etailing and feature businesses that are thriving. Rebecca Thomson outlines some of the highlights.