All Social media articles – Page 27
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OpinionBlog: Gucci leverages its digital advertising assets
Last week’s announcement Gucci that it’s partnering with social advertising start-up Triple Lift shows the importance of Pinterest to fashion brands
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AnalysisCampaign of the week: Waitrose, #WaitroseReasons
Waitrose’s recent Twitter campaign sparked a torrent of ‘posh’ jibes and quips from social media jokers and divided opinion among marketing experts.
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OpinionBlog: Online editorial content will help to capture customers
Yesterday’s announcement that My-Wardrobe.com has poached Harrods.com editor Nicola Copping to fill the newly created role of editor-in-chief, highlights the growing focus on editorial content for retailers.
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Analysis
Analysis: A new phase for retail in London’s West End
London’s West End has bucked the downturn but it can still be improved. Nicola Harrison looks at the latest vision for the district.
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AnalysisAnalysis: How can retailers become digital publishers?
Retailers are battling to stand out from the crowd and keep customers interested, and digital content is an effective tool. Jessica Twentyman asks how retailers can become digital publishing experts, and discusses the best way to produce content online.
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OpinionComment: How social commerce might just save social
This year has seen the largest investment by brands in social channels, technologies and platforms to date and the forecast for 2013/2014 is even larger.
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AnalysisAnalysis: Retail innovators - Turning ideas into reality
In the search for growth, innovation is more important than ever. Sarah Butler finds out how to do it and talks to some of the best in the business about how to generate, and implement, new ideas.
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OpinionRetail Surgery: What are the legal considerations for a social commerce strategy?
What are the top legal considerations that retailers should have in place to underpin a social commerce strategy?
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OpinionBlog: Turn your Facebook fans into brand ambassadors
This week Facebook held its first-ever retail summit, where speakers from the social network giant urged delegates to use the platform to convert fans into brand ambassadors.
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AnalysisInfographic: Which social networks increase sales for retailers?
Research into social media and retail has shown that Facebook dominates in socially driven shopping, while Pinterest drives the highest average order value.
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NewsAnalysis: Burberry's brand revitalisation continues in bid to attract new customers
With a revitalised brand, rising profits and a new London flagship, Burberry is on the rise.
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AnalysisAnalysis: New chapter in ebook market as competition builds
Despite the market dominance of Amazon, other retailers are increasingly making a play for a slice of the fast-moving ebook and ereader markets.
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OpinionBlog: Twitter pushes fashion week agenda
Social network Twitter has created a fashion guide to allow users to follow the major fashion weeks online.
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OpinionComment: Invest in your online strategy
At five months pregnant with baby number one, I am the goldmine customer for many retailers.
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AnalysisAnalysis: Retailers’ evolving communications strategies
Retailers’ evolving communications strategies have sparked reviews of the creative agencies they work with.
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OpinionBlog: HMV uses FourSquare to promote Hunger Games release
Entertainment retailer HMV used location-based social media platform FourSquare at events over the weekend to mark today’s DVD release of The Hunger Games.
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OpinionComment: Promotional tickets that sell - not just tell
As retailers move closer to an omnichannel strategy we need to see what we can learn from the ecommerce channel and apply in stores to increase revenue and profitability.
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OpinionRetail Surgery: Is it possible to monetise Facebook’s ‘Like’ function?
Is it possible to turn Facebook’s ‘Like’ function into a profitable enterprise? And if so, how do I go about it?
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News
Douglas installs multimedia terminals in its perfumeries
Shoppers at perfumery retailer Douglas can test make-up in stores and share photos with friends on Facebook, according to trade magazine Lebensmittel Zeitung.Douglas has installed multimedia terminals in 15 of its perfumeries, which it has called ‘Girlfriends Tables’. Each has a webcam allowing customers to take photos and share them ...
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NewsPlay.com achieved £2m sales from Facebook in 2011
Etailer Play.com revealed that Facebook accounted for over £2m of direct sales last year.