All Social media articles – Page 28
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Opinion
How 'Facebook friendly' should a brand be?
As Facebook slowly achieves world domination, every company is facing the same $64,000 question: How do we leverage the mind-boggling scale of the platform to get our brand noticed?
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OpinionOcado hosts cooking demos on Google+
Online supermarket Ocado last month hosted a series of interactive cooking demonstrations to showcase its products to customers and drive online engagement.
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OpinionTwitter: Retailers need more control
From politics to pop culture, the power of Twitter to shape events, people and brands continues to surge.
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OpinionSuccessful mobile retail apps
Design an app, build it, launch it to market and tell your customers about it. Sounds easy, right? Well yes, if you apply the magic formula.
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NewsMaplin invests £40m to improve business
New chief executive John Cleland to drive ecommerce and boost store numbers by 50%.
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AnalysisAnalysis: Tesco's growing use of customer data
Tesco is taking e-commerce customisation one huge step further than anyone else, displaying higher priced items only for customers it believes can afford them.
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NewsTesco rewards Clubcard holders in Facebook promotion
Tesco is leveraging its 800,000-plus fans on Facebook by launching a promotion encouraging customers to ‘share’ any of its products on the social network in return for double Clubcard points.
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AnalysisNew directions in retail technology
Ahead of the Cable & Wireless Worldwide Retail Week Technology Summit in September, Anna Richardson Taylor talks to some key speakers about their technology priorities.
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NewsVideo: Halfords launches Tour de France campaign
Halfords has launched an innovative new marketing campaign as part of its sponsorship of the Tour de France showing the race through an amateur cyclist’s eyes.
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NewsLittlewoods Facebook show prompts sales spike
Littlewoods has hailed its Facebook TV programme as a success after it stimulated record sales for the featured products.
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AnalysisGrocers’ move into digital entertainment: What do retailers need to know?
Supermarket giants Sainsbury’s and Tesco see digital entertainment as a key driver of growth in their non-food strategies
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OpinionSocial media is not about follows or likes
For retailers, social media can be much more than just a broadcast or customer service tool.
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OpinionDiamond Jubilee: A PR campaign to remember
The Diamond Jubilee marketers did a brilliant job on Britain’s super brand.
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OpinionRetailers follow in Amazon’s footsteps
Supermarket group Sainsbury’s surprised on Tuesday, a day ahead of its quarterly update, with the acquisition of Anobii, an ebooks service and social network for book lovers.
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AnalysisThe changing face of fashion retail
Fashion has come a long way in 20 years, as the rise of online and Asian manufacturing drove significant change. Rebecca Thomson charts the trends that have changed the sector.
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OpinionThe Irresistibility of cross-border online sales
It would appear that the tangled web of product return laws, migraine-inducing logistical challenges, and an intricate tapestry of local laws, regulations and practices are not enough to deter Europe’s top retailers from pursuing cross-border online sales in the region.
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OpinionMarks and Spencer: Swhopping on Facebook
Marks & Spencer launched its swhopping initiative last month and as part of the launch the retailer built a Facebook app to give the campaign a strong social element.
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NewsLittlewoods to launch interactive Facebook TV show
Littlewoods, in what it claims is a retail first, is to broadcast a live interactive TV show on Facebook, hosted by brand ambassador Laurence Llewelyn-Bowen.
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AnalysisDiamond Jubilee: How retail has changed over 60 years
As the nation hangs out the bunting and prepares for street parties to celebrate the Queen’s Diamond Jubilee, Rebecca Thomson looks at the transformation of retail during her reign.
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News
Redcoon Germany launches online shop on Facebook
Metro’s Redcoon Germany has launched an online shop on its Facebook page. As an extra incentive, special offers for Facebook users will include lower prices than on its regular web shop Redcoon.de.Redcoon expects to gain new customers with the measure. In three days, 500 more Facebook fans had been added, ...