All Social media articles – Page 30
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AnalysisChoosing the right multichannel strategy
Consumers can interact with retailers in an increasing number of ways. But how do they actually do so, and what channels are proving the most popular?
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OpinionGetting the most out of multichannel
What’s become clear about cross-channel retailing is that it’s no passing trend – it’s a fundamental change in the way retailers operate.
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NewsShop Direct to close two customer service centres in outsource move
Shop Direct, which operates brands including Littlewoods and Very, has outsourced its customer service operation in a move which could see two of its four contact centres close.
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AnalysisCampaign of the week: Marks & Spencer Shwopping
Marks & Spencer’s latest foray into eco realms is aimed squarely at the consumer, marking a development on the retailer’s business-focused Plan A programme.
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OpinionC&A puts Facebook likes on hangers
Fashion retailer C&A wouldn’t be the first retailer that springs to mind when considering innovative marketing techniques, but its latest campaign, Fashion Like, would suggest otherwise.
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AnalysisCampaign of the week: eBay, My Mix
EBay’s product mix is wide and varied, and its fashion advertising has always played on this.
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OpinionTwitter success measured using Engagement Index
Most retailers will have a customer relationship management strategy in place already, but for many this doesn’t extend to social media.
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OpinionRetail must return to first principles
Being of a certain age I am increasingly conscious of the way in which time appears to accelerate rather than remain a constant.
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OpinionInstagram: How can retailers use the platform?
The news this month that Facebook has bought the Instagram platform for $1bn may have come as a surprise to some people.
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OpinionRetail surgery: How can I combine a customer database and social media?
We have an existing customer database and we are very active on social media. How do we combine the two for greater effect?
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AnalysisCampaign of the week: Harrods Pinterest
Pinterest is a comparatively new platform for retailers to try, and Harrods is one of the first UK brands to do something interesting with it.
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OpinionOcado launches tie up with BBC Good Food
Online grocer Ocado has launched an innovative tie-up with cookery site BBC Good Food which enables customers to buy the ingredients needed to prepare recipes from the site.
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AnalysisThe store assistant of the future
As retail changes, the role of the store assistant is evolving too. What skills will be needed in this new environment, asks Rebecca Thomson.
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OpinionIs your brand social or antisocial?
It would appear that many health clubs fall into the latter. If that were not the case, then when a customer chooses to leave, they wouldn’t bombard them with a plethora of calls and emails that have an increasingly threatening tone.
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AnalysisDaily deal sites: Can Groupon and LivingSocial help retail sales?
The popularity of daily deals websites has soared since they hit the UK just a few years ago, but multiples are still shy of the benefits. Charlotte Hardie finds out if they are missing a trick.
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AnalysisCampaign of the week: Tesco F&F, Quality you can feel
Tesco hasn’t had the easiest time of it in the clothing market over the past few months and its new advert is part of its reinvigoration of the F&F brand.
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Opinion'Omnichannel' is the new buzzword
My first ever visit to The Cloud Retail Week Conference a fortnight ago proved to be something of a revelation.
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AnalysisPinterest: How can retailers harness the newest social network?
Pinterest is the first social network that appears to have the potential to directly drive sales, but retailers will need to know how to harness its users’ creative urges, says Rebecca Thomson.
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AnalysisCampaign of the week: B&Q You can do it too
B&Q’s spring/summer campaign continues its shift towards a more emotive form of advertising, focusing on the emotional aspects of home improvement as opposed to the functional price-led approach it used to rely on.
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News
Lowe’s uses Vitrue to link Pinterest and Facebook pages
Lowe’s has linked its Pinterest presence to its Facebook page through a new tool from social marketing firm Vitrue, it has been reported.A custom Pinterest tab on the Lowe’s Facebook page automatically pulls content and activity from its Pinterest site.Fans can see the home improvement chain’s various Pinterest boards, become ...