Tesco has partnered with social media cookery channel SORTEDfood to drive customer interaction with the brand.
The first piece of content with SORTEDfood, which has more than 800,000 subscribers on its YouTube channel and more than 4 million monthly views, focuses on cooking with everyday essentials. Tesco said its customers wanted inspiration on value products using basic ingredients such as chicken, tomatoes, cucumbers, eggs and milk.
Leonie Foster, customer communications director at Tesco said: “We’re delighted to be partnering with SORTEDfood. We know our customers love tasty, simple and delicious recipes and are always looking for great value meal solutions. So whether a first timer or an experienced cook, customers will find something that they enjoy cooking.”
The SORTED team also joined a Tesco farm to fork trail, which takes primary school children to Tesco stores and suppliers’ farms and factories.