‘When shoppers hand decisions to AI, influence moves upstream’
By 
Steve Ricketts2026-03-11T06:30:00
AI is accelerating a shift in consumer behaviour in two distinct ways and changing the rules of influence, believes Publicis’ Steve Ricketts
AI is accelerating that shift in two distinct ways: people using AI outside retailer environments to make decisions before they buy, and retailers building AI into their own experiences to guide decisions at the point of purchase.
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