Stripe & Stare is committing to making underwear shopping “more fun” for women as the lingerie brand, which counts Oprah Winfrey, Fearne Cotton and Pandora Sykes as fans, opens its debut store along London’s King’s Road.
The pureplay specialist has quickly made a name for itself in the overcrowded underwear market with the promise that it makes the world’s most comfortable underwear – a claim verified by thousands of women.
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