Majority of customers against TGJones rebrand

TG Jones store

Three-quarters of the British public are not fans of the rebrand of the former WHSmith high street business to TGJones, according to exclusive polling shared with Retail Week.

A survey of over 1,800 consumers by product intelligence firm Vypr last week, shared exclusively with Retail Week, suggests that the public was overwhelmingly against the name change.

 

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