All Social media articles – Page 20
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Opinion
Comment: The online shopping experience needs human interaction
Burberry has just unveiled its latest attempt to humanise the online experience by allowing consumers to seal their electronic messages with a real kiss. ‘
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News
B&Q to create emotional link with Unloved Rooms adverts
DIY retailer B&Q is to launch a marketing campaign designed to create a more emotional connection between its brand and customers and put the retailer “front of mind” as a source of advice and inspiration.
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Gallery
In pictures: PayPal Etail Awards 2013 winners revealed
Electricals etailer Appliances Online scooped the top gong at the PayPal Etail Awards 2013 last night.
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Opinion
Blog: Ikea launches interactive party planning tool
Home and furniture retailer Ikea has developed an interactive party invitation generator to encourage people to make the most of their outdoor space in the summer.
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Opinion
Comment: It's time to assess how multichannel retail is changing
The high street has experienced dwindling sales while ecommerce has picked up the pace and posted record figures year on year - and 13.4% growth is projected in the UK for 2013.
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Analysis
Editorial content online: What do retailers need to know?
Sports Direct has gone one step further than integrating editorial content into its retail site and has launched a standalone sports news website.
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News
JC Penney uses social media to win back shoppers
JC Penney is using social media to try to win back shoppers. The troubled department store group acknowledged that customer numbers fell because of former chief executive Ron Johnson’s elimination of coupons and Sales in favour of regular low prices.JC Penney posted a video on Facebook with the message: “What ...
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News
Littlewoods aims to monetise Facebook with shopping tool debut
Littlewoods claims to have become the first retailer to monetise Facebook as it debuts a new interactive shopping tool.
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Opinion
Retail surgery: Who should run social media accounts for retailers?
Who should run social media accounts for retailers?
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Opinion
Retail surgery: What does the new Facebook Home app mean for retailers?
What does the new Facebook Home app mean for retailers?
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Opinion
Blog: Uniqlo launches video app
Japanese fashion retailer Uniqlo has created a video app to promote a series of events it is running at a pop-up location in London this month.
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Opinion
Comment: What does Facebook Home mean for retailers?
Last week, Facebook announced a new app called ‘Home’ to be hosted on the HTC First phone, relflecting the growing importance of social networks.
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Opinion
Retail surgery: How can mobile technology and social media help bricks-and-mortar retailers?
How can mobile technology and social media help bricks-and-mortar retailers?
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Analysis
Analysis: How social networks can play a part in making the sale
Facebook stores have yet to convince shoppers as a transactional channel, but social networks shouldn’t be written off.
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Opinion
Blog: Tesco uses Google Street view for Easter game
Tesco launched a virtual egg hunt to tie-in with the Easter holidays. Find the Eggs was an online game built using Google Street View technology.
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Opinion
Blog: Regent Street's online hub curates social media content
The Crown Estate, the team behind Regent Street, has launched an online hub to pull together social media content about the West End destination from around the web.
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Opinion
Blog: How to make blogs work for your brand
Every single week retailers and brands blow between £20,000 to £40,000 on social media which give little, if any, return.
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Opinion
Blog: River Island uses augmented reality for Rihanna collection
UK fashion retailer River Island is using augmented reality technology to offer interactive content around the launch of the Rihanna for River Island collection.
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Opinion
Blog: Ted Baker comes top of the social networking class
Retailers unsure of how to use Twitter and Facebook should take a leaf out of Ted Baker’s book, which is a star pupil when it comes to using social networks.
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Analysis
Oracle Retail Week Awards: Majestic Wine's social media success
Majestic Wine won the 2013 Serco Customer Service Initiative of the Year accolade thanks to its social media prowess.