Snapchat reveals majority of Gen Z want augmented reality to enhance in-store shopping
Snapchat data reveals that 81% of Gen Z want augmented reality (AR) to enhance the in-store shopping experience.
Speaking at Retail Week x The Grocer Live 2025, Snapchat UK and Ireland vice-president general manager Bridget Lea discussed how Gen Z, those born between 1997 and 2012, are changing how they shop.
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