All Social media articles – Page 4
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AnalysisThe secrets behind 2023's winning Christmas ads and what to expect this year
There’s no better time to elevate your retail offering than Christmas. Here we explore the key innovations and trends set to drive festive spending in 2024 – and how you can get in on the action
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NewsTikTok’s new ‘£1Million Club’ helps supercharge new businesses
TikTok has launched a new plan to help new merchants on the platform grow to £1m in revenue through a series of incentives and support.
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InterviewQ&A: AO’s director of brand on how it gained 600,000 customers in a year
As AO continues to make waves in the electronics sector, Retail Week speaks to director of brand Arafa Heneghan on the importance of consistency across the brand to grow and maintain customers.
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NewsRetail sales via social media set to double in four years
The social commerce industry is expected to double its value in the next four years in the UK as more consumers discover new ways to shop.
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NewsSnap is ‘exploring ways’ to use Gen-AI to boost retailers’ product ads
Social platform Snap has said it is currently “exploring ways” to use generative AI, particularly to help brands and retailers strengthen their advertisements.
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AnalysisThe path to purchase: key trends defining the consumer shopping journey
This deep dive is the first in our new ’Consumer 2025 – from acquisition to advocacy’ series.
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Innovation of the WeekIkea pays real money to workers in metaverse store
Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our team.
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InterviewAdvertise, entertain, sell: The many ways TikTok is providing opportunities for retailers
With more and more sellers leveraging social platforms, Retail Week sits down with Paul Mears, TikTok group vertical director of retail and ecommerce, to discuss the myriad opportunities for retailers.
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AnalysisHow Gymshark and Cult Beauty are cashing in on the TikTok opportunity
An exclusive survey of more than 1,000 online shoppers reveals what’s really making them part with their cash in our unmissable new report
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GalleryIn pictures: Gymshark rivals ‘fashion’s biggest night’ with Sweat Gala
Gymshark took to social media to share its take on the Met Gala with red carpet-ready dresses made completely out of the brand’s activewear archives.
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AnalysisWhen counterfeits got cool: how can retail tackle the rise of the dupe?
If cheap imitations have grown cooler than the real thing, what does that mean for retailers who have built their business off the original? How much damage could this do? And what steps can they take to combat the trend?
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NewsTikTok Shop UK launches preowned luxury category
TikTok Shop UK has launched a preowned luxury fashion category where shoppers can browse through big brands added to the platform.
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InterviewQ&A: LTK co-founder Amber Venz Box on the power of influencer marketing for retailers
As social media plays a bigger part than ever in the strategies of retailers and brands, LTK co-founder and president Amber Venz Box talks to Retail Week about the power of influencer marketing and how personalisation and trust are vital for success.
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Retail VoiceDon’t let innovation and choice fall down the priority list
As consumers become ever more discerning, Worldpay’s Pinar Koygun takes a look at five ways retailers can deepen their engagement with customers
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NewsCurrys launches new Fortnite game to help zap electronic waste
Currys has launched its first-ever game created in Fortnite to inspire Gen Z users to limit their electronic waste.
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NewsSnap to lay off 10% of its workforce
Snap Inc, which operates Snapchat, plans to axe “approximately” 10% of its staff, which is estimated to be around 500 people.
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DataGeneration Alpha: Who’s influencing the next retail influencers?
Next year Generation Alpha will be at its peak, with 2 billion from this age group around the globe, but who is influencing the next influencers? Retail Week teams up with Beano Brain to find out what the retail world looks like through the eyes of Gen A
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AnalysisCustomer 2024: Three trends shaping the digital strategies of H&M, Nike, Ikea and more
As customer expectations continue to rise, retailers must make every online touchpoint count. Building on consumer research, we explore where retailers are already investing to stay ahead of the curve – and what trends will stick.
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AnalysisTikTok Shop: three retailers nailing social commerce
Over 1.5 million UK businesses are now on the TikTok app, and the brand reports that the number of merchants joining its ecommerce platform is growing “rapidly”. We spoke to three social-savvy businesses that have made a success of it.
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Innovation of the WeekAmazon teams up with Meta and Snap for seamless social shopping
Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our analysts.