All Social media articles – Page 4
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Retail VoiceHow we are levelling the playing field for small businesses
As we start to look beyond the pandemic, there has never been a greater need for small and medium-sized businesses to strengthen their online position, says head of SMB for Europe Martin Machinandiarena
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Retail VoiceWhen UK retailers meet their audiences on Pinterest
Understanding customer behaviour and insight as stores reopen after lockdown will be crucial, says Pinterest director of business marketing EMEA Visha Naul
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DataRanking: Nike to Next – the 20 fashion brands bossing social media
The first quarter of 2021 may have already come to a close, but physical retail is finally reopening across England.
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AnalysisIncubator: The companies unlocking the potential of video and social commerce
In our new series, Incubator, Retail Week has assembled a panel of experts to highlight the most innovative and exciting tech firms and start-ups that can help retailers turbocharge their strategies and adapt to changing consumer habits.
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Retail VoiceThree strategies retail brands should adopt now for success
Last year will go down as one of the toughest recorded by retailers. But learning from businesses that thrived can help brands plan for success.
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DataData: Biggest factors motivating online consumer spending revealed
Retail Week’s inaugural Ecommerce 2021 report surveyed 1,000 UK shoppers to uncover what is driving them to purchase, where they are starting their online shopping journeys and which retailers are winning in UX.
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NewsTikTok and Shopify partnership extends to UK as Facebook launches shopping tool
TikTok and Shopify have launched a partnership to help retailers and brands connect with new customers, while Facebook has created a rival shopping tool.
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AnalysisSix ways to fast-track ecommerce strategy in 2021
Online sales have soared 46% year on year, with the pandemic changing consumer shopping behaviour as we know it. As RWRC’s Accelerating Ecommerce Week kicks off, we look at the steps retailers must take to expedite their digital propositions.
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AnalysisShein: The rise of China’s $10bn fast-fashion disruptor
Fast-fashion etailer Shein has seemingly appeared out of nowhere to disrupt fashion retail and put itself in the mix to takeover Topshop.
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AnalysisData: Can social media predict this year’s Christmas winners?
With Christmas imminent and swathes of the UK’s most populous areas effectively back in lockdown, can social media engagement help predict who will still prevail in this coming festive period?
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AnalysisReality stars and social media – how In The Style reached a £100m valuation
Online fashion retailer In The Style is understood to be considering a stock market flotation valuing it at £100m just six years after founder Adam Frisby launched it from his Manchester bedroom.
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Retail VoiceLessons for the West from China’s retail recovery
Asian markets, particularly China, are often looked at by those in the West as leaders in applying cutting-edge technology and innovation to the retail sector.
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Retail VoiceThree retailers winning in discovery commerce
Creating demand through discovery is the only way to cut through the noise and win customer spend in an increasingly crowded ecommerce market.
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NewsShopify partners with TikTok to bring in more customers
Shopping platform Shopify has partnered with social media streaming app TikTok to help its merchants advertise their products and woo more customers.
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Retail VoiceSix tips for performance marketing in a tech-focused future
With online shopping continuing to shine as more restrictions are put in place daily and bricks-and-mortar store visits suffer, it is important to ensure your performance marketing strategy and agency infrastructure are best placed for the digital future we are facing.
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AnalysisTV or TikTok? Where should marketers spend their budget right now?
Marketing teams have been met with a tough challenge throughout the pandemic as consumers’ lives and behaviours change. Retail Week explores how best to reach customers right now.
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Opinion‘As a second lockdown looms, here’s what shielded shoppers would love from retailers’
New restrictions are a stark reminder that the pandemic is not over. Shielded shopper and retail analyst Michael Lieblich shares his experience of what retailers are doing well and what they could do better for vulnerable customers.
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Opinion‘How to navigate the future of shopping on social media’
As Walmart and Microsoft make moves to buy TikTok, Lena Roland, managing editor, WARC Knowledge at WARC, sets out how businesses can navigate the challenges and seize new opportunities in the world of shoppable media
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Opinion‘Walmart’s TikTok interest is $30bn worth of evidence that retail has changed forever’
If ever something deserved an exclamation mark, it was the news that retail powerhouse Walmart hopes to snap up video-sharing social media network TikTok in a deal worth as much as $30bn.
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NewsWalmart and Microsoft join forces on TikTok bid
Walmart has joined forces with Microsoft to launch a multibillion-dollar bid for TikTok’s US business.