Q&A: AO’s director of brand on how it gained 600,000 customers in a year


As AO continues to make waves in the electronics sector, Retail Week speaks to director of brand Arafa Heneghan on the importance of consistency across the brand to grow and maintain customers.

Arafa Heneghan has been part of the AO team for seven years and took on the role of director of brand nearly two years ago.


Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Sign up for a month FREE trial

Subscribe now