Gymshark took to social media to share its take on the Met Gala with red carpet-ready dresses made completely out of the brand’s activewear archives.

The Solihull-based brand known for its social media strategy and strong community hosted its very own “Sweat Gala” as it took inspiration from one of the biggest fashion events of the year.

Gymshark recreated red-carpet looks inspired by the Met Gala, which were made completely out of the brand’s activewear items.

The Met Gala is an annual fundraising event, known as “fashion’s biggest night”, held for the benefit of the Metropolitan Museum of Art’s Costume Institute in New York City and celebrates the fashion industry across the globe.

Emily Lorimer, head of social at Gymshark, said: “You’ve got to move at the speed of culture in social. I’m not going to lie, there was a moment when the team was cutting up Vital leggings on the floor that I thought we may have lost the plot. But that’s the beauty of this place, we spot something, have an idea and then see it through while the conversation is still ongoing. I’m lucky to work with the absolute best team to bring it all together and they really pulled it out of the bag on this one.”

The brand has been ramping up expansion in the UK and international markets. It recently appointed former Adidas executive Hannah Mercer to the newly created role of general manager for wholesale and retail.

The sportswear retailer also unveiled its highly anticipated premium athleisure range, available exclusively at Selfridges, and announced the opening of its second permanent store in London’s Westfield Stratford City.