All Social media articles – Page 3
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NewsYoox Net-a-Porter launches shoppable Instagram accounts
Yoox Net-a-Porter is launching a service that will allow its customers to purchase products directly through its Instagram accounts.
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News
Lush axes all UK social media channels
Lush is set to close its UK Instagram, Facebook and Twitter accounts by the end of the week, saying it is “tired of fighting with algorithms” and doesn’t want to “pay to appear” in customers’ feeds.
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News
Instagram trials in-app payments in the US
Instagram is trialling a checkout feature in the US that will allow for users to purchase items and manage orders on the app for the first time.
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News
M&S to team up with Britain's Got Talent
Marks Spencer has launched its first ever TV sponsorship deal with ITV’s flagship entertainment show Britain’s Got Talent .
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Analysis
Analysis: What happens when retailers get political?
Retailers have traditionally remained neutral on political and societal issues, but times are changing. Should your brands take a stance on contentious matters?
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Analysis
Consumer 2019: The future of the social shopper
With experts predicting 2019 will see a major shift in how consumers engage with retail brands socially, we reveal the key trends every retailer needs to know to captivate audiences.
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Analysis
How Birchbox uses content to punch above its weight
Birchbox has upgraded its website in a bid to become the beauty shopper’s best friend, and a resulting uplift in sales is not be sniffed at.
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Analysis
Analysis: The murky world of influencer marketing
Influencer marketing is big business, with everyone from fashion retailer Boohoo to Marks Spencer turning to social media titans. But what are the risks?
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Analysis
Retail Reimagined: Welcome to the beauty store 2.0
In the latest instalment of our Retail Reimagined series, Grace Bowden explores the beauty store 2.0.
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Video
Watch: Inside Instagram's London pop-up
Instagram launched its first UK pop-up store to showcase its commerce capabilities. We spoke to the platform’s head of brand development about its retail ambitions.
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Analysis
Analysis: Is the end of the website nigh?
A website is now a retailer’s biggest – and most important – shop window, but new ways of online browsing call into question its very future.
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Analysis
Analysis: Facebook's plan to rip up the retail rulebook
It may only have been an application to the US Patent Office, but it is one that indicates Facebook has big plans to revolutionise ecommerce.
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Opinion
Retailers can turn data concern into opportunity
Data is a minefield. Only last month at Retail Week Live, M S’ Steve Rowe shared the pressures of trying to turn ‘big data’ to commercial advantage.
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Analysis
Analysis: Social shopping – turning likes into sales
There was a time when platforms like Facebook and Instagram offered little more than ‘vanity’ metrics for retailers, rather than tangibly affecting their bottom lines.
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News
Instagram ties up with M&S for Shopping UK launch
Instagram has bolstered its social commerce offer in the UK with a suite of tools that allow shoppers to buy items directly from in-app photos.
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News
Retail diary: Is Iceland plucky, or clucking mad?
Plucky Iceland pipes up again, Waterstones turns the page on the patriarchy and Debenhams gets the royal stamp of approval.
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Analysis
Watch: Six of retail's best digital marketing campaigns
Retail Week shares inspiration from some of the best digital marketing campaigns across the sector.
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Retail Voice
What does your brand mean to consumers?
To have and to hold-on-to; The secret behind getting consumers to buy into your brand.
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Opinion
How vlogging can help retailers communicate better
Video and vlogging as a format is used very differently among UK retailers, and by some more successfully than others.
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Opinion
Opinion: WeChat – What Western brands need to know
With more than 700 million consumers using it daily, brands targeting Chinese consumers need a WeChat strategy.
