All Social media articles – Page 3
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Retail Voice
Should all retailers sell on social media?
Many business owners are under pressure to sell on social media for fear of missing out, but what does the data say about retailing through social channels, asks James King, head of ecommerce consultancy at payments experts Elavon Europe
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News
TikTok enters grocery sector with fresh food offer
TikTok has launched a fresh food offer on its shopping platform
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Retail Voice
Everything you need to know about social commerce
With sales from social commerce providing an exciting opportunity for retailers, PayPal’s Fauzzia Culkin takes a closer look at this new revenue stream.
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News
Zalando amps up content creation with Highsnobiety acquisition
Fashion platform Zalando is aiming to boost its content skills with the acquisition of media group Highsnobiety.
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Analysis
Now trending: Why Google, Netflix and Buzzfeed are embracing the physical store
In recent years, shoppers have been greeted by some surprising additions to high streets and airports. Instead of traditional retail brands commanding new space, leading social media and editorial brands such as Buzzfeed, TikTok and Highsnobiety are flirting with the idea of a permanent physical presence. What has prompted the interest in moving into physical retail for such brands? Retail Week takes a look at the motivation behind the moves.
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Analysis
9 CX disruptors – meet the retailers and brands redefining experience
A new generation of ingenious businesses are wowing customers like never before with lessons for established retailers, Retail Week’s latest report finds.
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Opinion
‘Asda’s reaction to Jack Monroe reveals rise of a new style of influencer’
As the spiralling cost of living unsettles consumers – inflation now stands at a 30-year high according to this week’s ONS data – retailers’ value propositions are coming under the spotlight in new ways, sometimes in an unflattering light, from a new type of influencer.
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News
Exclusive: TikTok UK launches new ‘On Trend’ two-day shopping event
TikTok has unveiled a two-day shopping event called ‘On Trend’ which will allow users to purchase directly from brands on the platform during a series of live streaming sessions.
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Analysis
Lights, camera, retail: How M&S, Boots and TikTok are merging content with commerce
From Singles’ Day livestreams to shoppable reality TV shows, the worlds of entertainment and retail are becoming more intertwined than ever. How can retailers win in the battle for consumer attention both in-store and on-screen?
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Retail Voice
Four lessons for the new era of video
The way people engage with video online is changing. There are four key things brands need to know
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Retail Voice
Luxury consumers are changing – here’s what you need to know
The past 18 months have seen a transformation of behaviour, with buying online increasingly becoming the norm.
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News
PayPal bid for Pinterest could create new ecommerce powerhouse
PayPal has made a bid for social media giant Pinterest, sparking rumours of a new force in ecommerce.
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News
Boots launches marketing agency to supercharge brand partners’ campaigns
Boots has launched a new media and marketing service to help third-party brands deliver personalised campaigns to customers.
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News
Shopify and TikTok team up to provide in-app shopping in UK and Ireland pilot
Shopify merchants across the UK and Ireland will be able to sell directly to customers via their TikTok profiles for the first time in a new pilot program.
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News
JD Sports launches UK-first TikTok collaboration for Nike launch
JD has partnered with TikTok to allow users to virtually try on a pair of Nike trainers without leaving the comfort of their homes.
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Retail Voice
Five steps to secure a festive comeback
Compelling experiences, discovery-led gifting and a defined purpose will help retailers win this festive season, a major new consumer study by Facebook has revealed.
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Gallery
Store gallery: TikTok moves offline with experiential shopping centre pop-up
Video sharing platform TikTok has made a huge splash online. Now, with the opening of the UK’s first-ever TikTok pop-up, it could also make a big impact IRL.
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Opinion
‘Acquisitive brands are betting big and betting early on emerging trends’
The pace of change in retail has never been greater, driven by the twin factors of rapidly evolving consumer behaviour and technological developments.
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Analysis
Why Pinterest, TikTok and Snap are all betting big on social commerce
As consumers continue to embrace online shopping, social media sites are finding new ways to encourage online purchases. Retail Week analyses how three leading social media platforms are enticing users to buy.
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Data
Data: The brands getting their Instagram strategy right – and wrong
Turning likes into like-for-like growth