Shein, H&M and Sephora among top retailers investing in Black Friday influencer marketing
Retailers including Shein, H&M and Sephora are among the top 15 brands investing in Black Friday influencer marketing, Retail Week can reveal.
Spending on influencer content from brands over Black Friday has more than doubled in 2025 compared with 2024, according to new data by AI-powered influencer agency Kyra.
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