Beauty retailer Sephora has unveiled details of its first store in Northern Ireland, its 13th UK store so far.
The 2,550 sq ft store will open at 1pm on February 12 in Belfast’s Victoria Square, and marks the retailer’s first opening of the year.
Brands exclusive to Sephora, such as Haus Labs, Makeup By Mario and Tower 28, can be found in the store, as well as TikTok viral brands like Glossier, Sol De Janeiro and Rare Beauty.
Customers will be able to join the queue from 11 am, and anyone who makes a purchase between February 12 and February 15 will receive a “Beauty Bonus Card” offering the chance to win a variety of prizes such as full-sized products, exclusive discounts, merchandise and goody bags.
The latest opening forms part of its ambition to have 20 locations in the UK by the end of 2026. It opened five stores in 2025: Sheffield Meadowhall, Manchester Arndale, Cardiff St David’s, Liverpool One and Oxford Westgate.
Bristol’s Cabot Circus will be home to a new Sephora store later in the spring, its first location in the South West of England.
Sephora UK managing director Sarah Boyd said: “We are so excited for our first opening of 2026 in Belfast. This opening will mark another first for Sephora UK – our first store on the island of Ireland, located at Belfast’s Victoria Square.
“We’re truly committed to living up to our name of Sephora UK by bringing our beauty playgrounds to all corners of the nation. Belfast is a city filled with important history, areas of outstanding natural beauty and we cannot wait to become a part of the local community.”
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