The founder of fast-fashion giant Shein has praised the brand’s Chinese roots in a rare public appearance this week.
Speaking at a business conference, Xu Yangtian said “nourishment” from Guangdong, which is home to many of the country’s garment factories, has been “inseparable” from Shein’s success.
Xu said the “world-class business environment” and the region’s “complete industrial ecosystem” were one of the main reasons that companies like his thrived.
He added that local support has helped the firm grow to support more than 600,000 jobs in the area.
The founder reaffirmed Shein’s pledge, which was first announced in 2023, to invest ¥10bn (£1.08bn) in Guangdong to create a high-tech fashion hub.
Xu described the region as “fertile ground” for development, promising to bring more digital services to the region and make its factories even more efficient.
Shein will “remain firmly rooted in Guangdong and build a world-class fashion industry cluster,” Xu said.
His comments come after Shein has been shifting its focus away from China in recent years, moving its headquarters to Singapore as it pursued a potential stock market listing in New York and London.
The retail giant is currently under investigation by the European Union over the potential breaches of digital law, including the alleged sale of childlike sex dolls and weapons.
No comments yet