Shein founder praises Chinese origins for success

SHEIN POP UP FULL RES-78

The founder of fast-fashion giant Shein has praised the brand’s Chinese roots in a rare public appearance this week.

Speaking at a business conference, Xu Yangtian said “nourishment” from Guangdong, which is home to many of the country’s garment factories, has been “inseparable” from Shein’s success.

 

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