More on TikTok
TikTok Shop gears up for ‘Spring Sale’ and beauty pop-up store
TikTok Shop is preparing for its in-app Spring Sale with the launch of a beauty pop-up store over one weekend in London.
Q&A: Kaiia The Label marketing boss on being more than a TikTok brand
Kaiia The Label is one of the biggest fashion brands on TikTok Shop. Between running 18-hour livestreams and a strong affiliate network, it has become the go-to athleisure brand among Gen Z on the platform.
John Lewis heralds ‘new era’ with AI shopping investment and TikTok Shop launch
Partnership update: Argos’ marketplace venture, Temu’s test and inspection services collaboration, and more
‘There are powerful signs that the social media tidal wave is ebbing’
TikTok Shop reports ‘best-performing’ Christmas trading yet






















