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TikTok

TikTok is video-based social media site with a growing ecommerce business, TikTok Shop. Retail Week provides news, analysis, features and opinion about TikTok and the online retail sector.

TikTok Shop

Latest news and insight on TikTok from Retail-Week.com

Opinion
‘There are powerful signs that the social media tidal wave is ebbing’
2026-01-14T06:30:00+00:00By Charlotte Hardie
Retailers have poured resources and expertise into social media strategies but as the mood increasingly turns against such networks, what will happen if that route to customers closes, asks Charlotte Hardie
News
TikTok Shop reports ‘best-performing’ Christmas trading yet
2026-01-12T11:55:00+00:00By Megan Robinson
Online platform TikTok Shop has reported its best-performing Christmas trading period to date as appetite for discovery commerce continues to grow, Retail Week can reveal.
Chart of the Week
Breaking down the UK’s £9.1bn social commerce spend
2025-12-03T00:01:00+00:00By George Arnett
Selling via social media apps like TikTok Shop and Instagram will drive £9.1bn in revenue for non-food retailers in the UK over 2025, new research from Retail Economics and social commerce platform Unbox.

More on TikTok

TikTok Shop to see ‘record-breaking’ Black Friday sales as more retailers join platform

2025-11-26T14:18:00+00:00By Megan Robinson

TikTok Shop is expected to see a record-breaking Black Friday as retailers such as Marks & Spencer, Sainsbury’s and Clarks joined the platform in time for peak, Retail Week can reveal.

TikTok Shop predicts record-breaking Christmas after ‘breakout year’

2025-11-13T12:58:00+00:00By Hugh Radojev

In a year where TikTok Shop has gone mainstream, with the likes of M&S and Lidl launching on the platform, the live shopping app is gearing up to break all its records this Christmas.

Live shopping: Bambuser CEO on why the future of ecommerce looks like Netflix
2025-11-07T06:00:00+00:00By Ellis Hawthorne
Where will people watch Christmas ads this year?
2025-11-05T14:42:00+00:00By George Arnett
Marks & Spencer launches on TikTok Shop
2025-11-04T12:16:00+00:00By George MacDonald
AI-powered shopping in the US forecast to increase by 520% this holiday season
2025-10-06T13:31:00+01:00By George Arnett

What to expect from TikTok Shop as it prepares for its biggest Black Friday yet
2025-09-10T12:00:00+01:00By Megan Robinson
Christmas turkeys to be sold on TikTok Shop UK
2025-09-10T09:23:00+01:00By Megan Robinson
From scroll to sale: How TikTok drives commerce everywhere
2025-07-30T11:04:00+01:00Paid for post by TikTok
‘Is social commerce retail’s next-gen sales enabler or just another trend trap?’
2025-06-09T14:35:00+01:00By Brian Kalms

All TikTok content from Retail-Week.com

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