More on TikTok
‘As boundaries collapse, retailers and brands face a challenge’
The rise of social commerce, livestream shopping and creator-led retail experiences signals something bigger than the launch of a few new formats or platforms. It reflects a broader shift towards cultural commerce, believes Publicis’ Steve Ricketts
George at Asda explores TikTok Shop launch
George at Asda is considering joining the grocer in launching on TikTok Shop, Retail Week can reveal.
TikTok Shop gears up for ‘Spring Sale’ and beauty pop-up store
Q&A: Kaiia The Label marketing boss on being more than a TikTok brand
John Lewis heralds ‘new era’ with AI shopping investment and TikTok Shop launch
Partnership update: Argos’ marketplace venture, Temu’s test and inspection services collaboration, and more






















