More on TikTok
Interview
Q&A: Kaiia The Label marketing boss on being more than a TikTok brand
Kaiia The Label is one of the biggest fashion brands on TikTok Shop. Between running 18-hour livestreams and a strong affiliate network, it has become the go-to athleisure brand among Gen Z on the platform.
News
John Lewis heralds ‘new era’ with AI shopping investment and TikTok Shop launch
John Lewis has said it will turbocharge its approach to AI and social shopping as it aims to become one of the first UK retailers to “fully embrace the new era of retail”.