More on TikTok
‘There are powerful signs that the social media tidal wave is ebbing’
Retailers have poured resources and expertise into social media, but the prime minister’s announcement this week on a consultation over a ban for under-16s is another sign the mood is turning against such networks. What will happen if that route to customers closes, asks Charlotte Hardie
TikTok Shop reports ‘best-performing’ Christmas trading yet
Online platform TikTok Shop has reported its best-performing Christmas trading period to date as appetite for discovery commerce continues to grow, Retail Week can reveal.























