QVC UK: How the original live shopping channel is taking on social commerce
QVC has been a live shopping staple since its launch in 1993, and it now has a presence in its native US, UK, Japan, Italy and Germany.
However, only in April this year did QVC Group file for Chapter 11 bankruptcy in the US, but all brands will operate as usual. It has also entered into a Restructuring Support Agreement with its creditors and outlined a pre-packaged financial plan to reduce debt and support long-term growth and profitability.
Already have an account? Sign in here