AI-powered shopping in the US forecast to increase by 520% this holiday season
New figures from Adobe suggest that AI traffic to retail sites will peak in the 10 days leading up to the Thanksgiving holiday.
Traffic to retail sites from tools including ChatGPT and Google’s AI Mode (measured by shoppers clicking a link) increased by 1,300% between 2023 and 2024. While this year’s increase is less than half that, AI shopping started from such a low base that the rate of growth remains considerable.
Already have an account? Sign in here