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Innovation round-up: Strategic partnerships, AI agents and gamified experiences
The Innovation round-up is our series highlighting retail initiatives that have caught the eye of our team, bringing you new ideas and case studies across technology, sustainability, stores, ecommerce and customer experience. Here we bring you the eight best innovations that caught our attention in the final quarter of 2025.
Analysis
AI-powered shopping in the US forecast to increase by 520% this holiday season
New figures from Adobe suggest that AI traffic to retail sites will peak in the 10 days leading up to the Thanksgiving holiday.