Shop-in-shops and Grogu cafés: Disney’s next moves in retail theatre
Disney Consumer Products director of UK&I retail and EMEA ecommerce Ollie Pryor speaks to Retail Week about in-store theatre, Christmas activations, and how their approach with retailers has refined over the years.
Disney’s UK and Ireland retail team says branded destinations and installs rose by close to 200% in a year. With more than 35 retailers involved in the biggest launches, Retail Week spoke to Disney Consumer Products director of UK&I retail and EMEA ecommerce Ollie Pryor to find out more.
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