Merry click-mas: Top 50 most-visited retail websites for Christmas
To understand how retailers fared online over the crucial golden quarter, we teamed up with Similarweb to track how many visits the biggest retail websites in the UK received from Black Friday to New Year’s Eve
With their wide product range and speedy delivery options, marketplaces dominate the top spots in this golden quarter ranking. It will be no surprise that Amazon comes in first place. Even though this list does not include app traffic, the ecommerce behemoth pulled in close to 90 million visits in the key shopping period before December 25 to its .co.uk site and a further 6.7 million visits from Brits to the US domain Amazon.com.
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