Why Frasers is betting big on luxury – and what it means for brands
Frasers Group is ushering in a new era, bringing together its luxury fashion assets under one umbrella to “represent the next phase of the group’s luxury strategy”.
Frasers’ big investment into luxury comes at a time when the wider market is showing fragile signs of stabilisation, and its own premium division has been in decline over the past three years.
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