With so many applications of AI now available, leaders from Kingfisher Group, Puma, Fabletics, Our Co-op, Bensons for Beds, CDS Superstores, and more share how AI is driving real returns on investment, how they’re adapting their businesses, and advice to act on the AI opportunity
However, the closing message was clear. AI is here to stay and retailers need to adapt their strategies for it, particularly where search and discovery is concerned. Jonathan Gilbert, UK B2C lead at marketplace solution specialist Mirakl said he believes that if retailers are not optimising production information for AI, “you’re basically becoming invisible at the end of the day”.
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