All The Range articles
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Prospect AnalysisThe Range (SWOT)
The Range’s staunch value stance should chime well with cash-strapped consumers during the current cost-of-living crisis, positioning the retailer for further growth.
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Prospect Analysis
The Range (Strategy)
The Range is one of the UK’s fastest-expanding retailers and has – perhaps somewhat ambitiously – stated that it is targeting a network of 600 stores. It is still predominately based in retail parks but has recently started to move into city centre and shopping centre locations.
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Prospect Analysis
Stores at The Range
While the pandemic limited development opportunities in the year to end-January 2021 (FY2020), with just five new stores opened compared to 20 the year before, the expansion programme has accelerated again from 2021, with 17 new openings during the year.
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Prospect Analysis
Technology strategy at The Range
As The Range is continuing to grow, it has stepped up its investment in IT in recent years. This has included projects with external suppliers such as PCMS and JDA. A main consideration is always scalability as systems need to be able to keep pace with its expansion plans.
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Prospect Analysis
The Range (People)
Founder Chris Dawson continues to lead from the front as executive chairman. Former COO Alexander Simpkin has been CEO since mid-2019. Simpkin was given the helm when former boss Nigel Oddy left the business at the end of 2018 after IPO plans were scuppered.
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Prospect Analysis
The Range (Overview)
The Range is a rapidly expanding, mixed goods superstore operation focused on homewares that was founded by Chris Dawson in the late 1980s. In recent years, The Range has stepped up investment in technology and its supply chain capabilities as it looks to keep up with its rapid growth.
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Prospect Analysis
The Range (Financials)
Against very strong comparatives, sales growth slowed to 4.5% at The Range in FY2021, with total sales coming in at £1,412.6m. Growth was driven by the resumption of the store opening programme, which had been scaled back during the pandemic, but saw the addition of 17 new stores in FY2021.
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Prospect Analysis
Ecommerce at The Range
With the transition to online shopping having accelerated sharply from 2020 as a result of the pandemic, The Range is seeking to take advantage of this and strengthened its digital expertise in late 2020/early 2021 with the appointment of Glen Richardson as omnichannel director and the promotion of former head of multichannel innovation John Wilson to the position of CTO to drive forward the digital agenda.
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Prospect Analysis
Customer and marketing at The Range
From day one, The Range says its ethos has been to bring customers “great-quality products at the most competitive prices, drawing together everything you need for a beautiful home”.
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Prospect Analysis
Supply chain at The Range
The Range has invested heavily in its supply chain in recent years. A 1.2 million sq ft distribution centre in Avonmouth was opened a few years ago at a cost of £100m to support further expansion of the store network as well as multichannel growth.
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Prospect Analysis
The Range (Outlook)
Its staunch value stance should chime well with cash-strapped consumers during the current cost-of-living crisis, positioning the retailer for further growth.
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Opinion
Move of the Week: A New Look for former House of Fraser boss
One thing you could never accuse Nigel Oddy of is seeking an easy life.
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News
The Range’s new HQ to create 450 jobs
Value home retailer The Range has announced its new headquarters will open in the summer and will create 450 new jobs in its home town of Plymouth.
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News
The Range boss Nigel Oddy to exit after IPO put on ice
The Range chief executive Nigel Oddy is to leave the value retailer little more than a year after joining, Retail Week can reveal.
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News
The Range posts profit fall after taking sterling hit
Profits at value general merchant giant The Range fell last year after the weakness of sterling hit performance.
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News
Iceland to sell food through The Range stores
Iceland and The Range have formed an alliance to sell the grocer’s food in the general merchandise giant’s stores.
