Wilko website resumes trading under new owner The Range

The site has thousands of product lines and brands available via its marketplace format, with hundreds of new lines and own-brand items added daily.

Flexible delivery and payment options will also be restarting on the website in the coming weeks.

During the launch, items from categories including cleaning and household, decorating and DIY, garden and outdoor, homewares, pets and wildlife, storage, Christmas items and more will be live. 

Wilko.com is now part of value retailer The Range after a deal was made for the Wilko brand to be bought for £5m and 36 jobs were saved in the process.

Shoppers will also find Wilko-branded products appearing in The Range stores across the UK towards the end of the month.

Wilko chief digital officer Ben Exall said: “There’s no denying that it was the team members and local store network that helped make Wilko so special. The loss of thousands of jobs as stores closed up and down the country has been devastating.

“Following the acquisition of the Wilko brand and website by the Range, what we’re working towards here is an opportunity to save an important part of the Wilko brand that people know, love and trust, and to represent that on wilko.com where both new and loyal hardworking families will be able to find great-value products to meet their everyday household and garden needs.

“As a team delivering the digital transformation at wilko.com, we’re committed to continuing the three pillars of the brand’s previous acceleration strategy – delivering on convenience, improving mobile experience and building lasting customer relationships.”

The Range chief executive Alex Simpkin added: “For 93 years, Wilko has been a fixture of many British households, synonymous for its breadth of products offering great-quality value. It was important to us that the brand had a future.

“Using our online and digital expertise, our intention is to continue to offer the best of Wilko brands and products alongside a breadth of household brands to its loyal customers who we hope will be happy to see this trusted brand live on.”