The Range is a rapidly expanding, mixed-goods superstore chain founded by the eccentric Chris Dawson, now chairman, in the late 1980s. The business started as a market stall in Plymouth before moving to its first physical store in 1989 as CDS Superstores, its name prior to the 1990s rebranding. The Range now trades through around 160 stores across the UK and Ireland, and has partnered with Iceland to roll out grocery concessions within its larger locations. Primarily a budget-friendly retailer, The Range benefited to some degree from tightening purse strings and extended its appeal to middle-class shoppers by introducing ranges of higher-quality products. While many compare it to discounters such as B &M or Home Bargains, Dawson instead refers to his empire affectionately as a “poor man’s John Lewis”.
The Range has reported a decrease in sales and warned of a “severe but plausible downside” that could impact future sales.
Wilko has revealed the opening dates and locations for its first three concept stores, due to open before Christmas.
With news emerging that five Wilko stores will be brought back to high streets and retail parks by new owner The Range, Retail Week explores what the value variety retailer has been doing to cement its place as a staple in UK retail
Wilko shops on high streets and retail parks are to be opened by the brand’s new owner with the first five branches trading in time for Christmas, Retail Week can reveal.
The website wilko.com has restarted its home delivery for online orders under its new owner The Range.
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