TikTok Shop to see ‘record-breaking’ Black Friday sales as more retailers join platform
TikTok Shop is expected to see a record-breaking Black Friday as retailers such as Marks & Spencer, Sainsbury’s and Clarks joined the platform in time for peak, Retail Week can reveal.
TikTok Shop started its Black Friday campaign on Friday November 21 and it will run until Monday December 1, also known as Cyber Monday.
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