TikTok Shop is preparing for its in-app Spring Sale with the launch of a beauty pop-up store over one weekend in London.
The marketplace will run its Sale in-app from March 25 to April 2, offering shoppers up to 50% off a huge range of products.
Customers can access discounts on viral products and trends, and shop with well-known and up-and-coming brands from beauty, fashion, home and tech.
Shark and Ninja will host over 50 hours of live content over the week-long Sale to spotlight its products. Beauty brands P. Louise and Made by Mitchell will also provide live product demonstrations, exclusive deals and real-time interaction.
To coincide with this, TikTok Shop is creating a three-day beauty pop-up at Westfield Stratford from March 27 to 29. Visitors can also access a further 10% discount at the store.
Shoppers can explore an immersive beauty hub from eight brands including Medicube UK, Glow UK and Elf Cosmetics.
Products will be available to buy via QR codes linking to TikTok Shop, and those who buy will have the chance to win prizes.
TikTok Shop head of campaigns Bridie Gilbert said: “Spring Sale is our biggest shopping event so far this year – but what truly makes it special is the incredible live shopping experiences scheduled.
“Throughout the Sale, shoppers can join interactive live sessions where they can ask questions in real-time, see live product demonstrations, and discover exclusive deals. We’re creating an enjoyable, community-driven shopping experience where entertainment and commerce come together seamlessly.”
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